Where are my Customers?

As an independent business owner, one of your key interests is finding and keeping customers.  Successful businesses may proclaim that product-based strategies work the best; others tote customer-based strategies.  Let’s take a look at customers and figure out how a focus on them can bring more of them to you.

Identify your Customers

Think about the product or service you are promoting and determine who would make the best use of it.  What does that customer look like? Is it a he or a she–old or young–active or sedentary? Describe your target customer in as many words as possible, because those descriptors will become key when you are creating your marketing campaign.

Build a Profile

Using the description that you have created of your target customer, now you need to focus not only on WHO your customers are but WHAT they want and WHY.  Create a new list of the attributes of your product or service, described in as much detail as you did for your potential customers. What we want to find here is a way to match the two–the target customer with your product or service.  This will help you determine how to reach and engage those customers. You will need to figure out how the features of what you are promoting are tailored to these new potential customers. That match makes your customers like any other asset your business has–providing returns over time all because of the marketing investment you are making to attract them.

Now Let’s Strategize

You now have some fresh data–about your customers and about the features of your product or service.  It’s now time to apply the 4 P’s of marketing:  Product, Price, Place, and Promotion–and create those links between them. Look at your product and determine a fair price for it. You might want to drop the price for a promotion to encourage more sales.  You might want to have a contest to give an extra gift to the first 10 or 20 customers who purchase an item on one certain day or during a weekend. Allow yourself creative ways to connect customer and price. As for the place, how are you going to sell?  In person? Online? Now figure out how to reach out to have them come to you. Will you advertise locally with a flyer or an advertisement on Craigslist or Nextdoor?

A business cannot run without a faithful base of customers, but initially that base must be built.  Focus on your customers and figure out the best way to reach out to them, so they identify with you and your product or service and purchase them and then tell others.  Want to learn more about how to reach customers?  Join us at Six Figure Mentors and see how!

How Do I Keep Customers?

Once you’ve got customers – whether you’ve got 2 or 202 – what steps need to be taken in order to keep those customers onboard?  You want to keep your customers interested in your product or service, and more ideally – tell others about your business. There are strategies out there, so let’s look at some of them now.  Adopt one or more to put to work to make your business stronger and more profitable.

Take a Look at Your Records

Here’s the essence of customer retention: it takes less time and money to encourage your current customers to purchase more than it is to get a new crop of customers.First, view the numbers.  How many of your customers have purchased in the past month?  Three months? Six months? Year? Look at patterns. Look at repeat sales.  How many of them keep coming back? It’s important to make this assessment to see how many of your customers are just one-shot deals or ones who have returned to buy more.

Get Cozy with Your Customers

Encourage conversation – whether it is face-to-face or online.  What do your customers like about your product or service? How do they use what you offer?  Customers become loyal to your brand when they feel connected to you and your business. Keep things fun and casual, letting customers know that YOU care.  When they sense that, they’ll keep coming back. In this electronic world of ours, sometimes people are lonely and miss the personal care and contact of businesses from yesteryear where customers were on a first-name business.  Tap into that and show them that you are there for them.

Provide a Before and After

Customers will often purchase because of hope.  They know their status quo and they hope to do better than that.  They often will base a purchase on results – how the product or service will make a difference to them and make CHANGES to them, for them, and in their lives.  Most people aren’t completely satisfied with who they are, where they are, or what they are doing – and by showing them what a difference your business will make for them, their interest is piqued.  Ask your customers for testimonials – and with pictures, better yet. Seeing is believing – and these will encourage current customers to take full advantage of what you offer.

Use Words that Work

Certain words work their magic when it comes to purchases.  How many people will buy 2 or 3 of something to save some money instead of just buying the 1 they need?  A sale – that word entices- free also stimulates interest.  The words new and instantly also appeal to the emotion and the logic of purchasing.  How can you encourage your current customers to purchase more?  They like promotions and seasonal sales and coupons.  Give them teasers.  Make it fun for them to visit your site or your website to buy things for themselves and others.

Create Excitement

Think of what changes have been made lately to your products or services  Make a big deal about those. Let customers know that you’ve heard their requests and tell them what has been changed and why.  Capture the momentum of newness! Show them how the latest features will make a difference to them. If you’ve got a new product, get your customers involved. Have a contest.  Have a few customers test new products and post reviews online. Get them involved and they won’t want to leave or let go.

A business will struggle with success if it is fueled just by new customers.  If your customers seem to come and go, adopt one of these strategies to revitalize interest in your product and service to keep your customers loyal and current.  Want an easy way to keep in touch with them? Send your customers direct news about your business right to their inbox. Join us at  Six Figure Mentors and see how!

Maintaining Success

There’s no feeling like winning the game!  How do you get there? First you want to set yourself up for success from the very beginning and then focus on maintaining that success. How do you do that?  Some will tell you that you try and you try and you keep on trying. Let’s find out more.

When No One is Watching…

Work hard. It’s essential that you are not working for the approval of others.  Instead, develop your own sense of pride in your efforts and accomplishments. Be pleased with yourself.  Do a victory jig when you get a task completed, when you successfully move on to the next tier. Do your best – always.  Don’t just work hard when someone is watching!

Do What Fits….

Get to know yourself and figure out what makes you tick.  Why do you want to succeed? What is your passion? You don’t need to make sweeping changes, but instead consider the small steps you can take.  Sometimes it’s the little things that make all the difference. Play with an idea. Look in all the rabbit holes. Figure things out. Try different things.

Always in Progress…

Keep another hill in view and stay on your journey to a goal.  Often people stop short and they never push their success to the next level.  They don’t realize that the success they know now could be so much greater if they kept learning, kept trying, kept changing.  Find out how others in the same field are doing. Complete training or take classes to keep in the know.

Focus on Quality…

Be sure not to become complacent.  If you have more customers this year than last year, resist being satisfied.  Do more to keep those customers close by – and figure out how to encourage more to come on board.  Go beyond their expectations. Do more than your competitors do. Stay in the Winner’s Circle.

Reflect on what inspirational speaker Jack Canfield tells his audiences:  “Successful people maintain a positive focus in life no matter what is going on around them. They stay focused on their past successes rather than their past failures, and on the next action steps they need to take to get them closer to the fulfillment of their goals rather than all the other distractions that life presents to them.”

Uphold your positive focus, keep moving forward, and use tools and resources that will help you maintain your success available at Six Figure Mentors.   After all, we are on the sidelines, cheering you on.

Getting Started with Advertising

First things first.  Before you launch a paid online advertising campaign, you need to balance your bike and design a landing page.  The best kind will convert potential customers into solid clients by encouraging them to purchase your product or service and then to become loyal, long-term clients.  Let’s take a look at how to do that by taking full advantage of Kissmetrics’ C.O.N.V.E.R.T.S. formula.

C for Clear Call to Action (CTA)

You need to be clear about what you would like visitors to your website to do and that should be the focus of your landing page.  What will encourage them to click on the button to learn more? The product or service must be something they need and also something they want.  Generally your visitors will be searching for something when cruising around on the Internet. Be clear about what you offer so that they can make the decision quickly about whether they want to learn more or they want to look elsewhere.

O for Offer

Customers are always looking for a way to save money, how to get more for less – so your landing page should offer them a special coupon or trial or free estimate or book.  That way, they can sample what you offer and see if they are interested in more. All they need to get one of these is by clicking on a link on the landing page that will take them to a form to complete, providing their contact information and more.  Not that we are talking about fishing here, but to run a successful marketing campaign, you often have to lure your potential customers to become paying customers.

N for Narrow Focus

When too much information is provided on a landing page, too many choices, customers have too many choices to make – causing them to slow the flow.  They may even be inclined to say, “No” without even looking for more. You don’t want them spending too much time trying to make a decision about which and what and why.  When you focus on one campaign on your landing page, you are making the decision much easier for your visitors – it’ll either be yes or no. That’s why it is important to keep it simple.

V for Very Important Attributes

Your potential customers don’t know your products as well as you do.  Why would anyone want to buy your brand or use your service over any other one out there?  What are the attributes about your product or service that are exemplary? Focus on those. Let the folks who see your landing page know what it is you are selling and why it has great value for them.  Put yourself in their shoes to figure out which features you should emphasize.

E for Effective Headline

The headline on your landing page should not keep them guessing.  People are more impatient now than they used to be because we all have that impending sense that we are running out of time.  We must hurry-scurry-and-worry about this and that. By hooking the customer with an intriguing headline, one that tells them about the how and why of your product, that will extend their stay on your website.  With an effective headline, you get them to read more – and that’s what you want.

R for Resolution-Savvy Layout

Not all devices have the same screen dimensions.  Because of that, make sure that the essential information is at the center top of the screen.  That is the text or graphic that will catch their eye and cause them to linger. People are using smartphones and tablets more than ever to cruise around the Internet.  Because of that, be mindful that your landing page will be available in several formats – not just in the one where you created the landing page.

T for Tidy Visuals

The landing page should not be a quilt of numerous photographs and other visuals.  Use a simple, applicable one that your potential customers will learn to associate with your product or service.  The best strategy for placement is to have the visual to the right of the headline. Use an eye-catching graphic of a high quality and universal appeal.

S for Social Proof

Customers want to know what others think.  How have others reacted to your product or service?  Invite some of your loyal clients to write reviews that you can feature on your website. Indicate on your website how many people use your product or service once the number is impressive.  Encourage clients to provide reviews by clicking on a link on your site. Customers are often influenced by other customers – and they depend on them to convince them to purchase, perhaps even more than the product or service sells itself.  People talk, and potential customers listen.

By using the Kissmetrics’ C.O.N.V.E.R.T.S. formula, your landing page will have a much better success rate converting visitors to your landing page to linger longer and to become your customers.  Let us help you create landing pages that convert. Join us at Six Figure Mentors and see what we have that will help you grow your business.  We’re here to help you with the marketing of your business and convert visitors to your website into paying customers.

Happy Humans

An essential part of advertising is focusing on the benefits your potential customers will have when they purchase your product or service.  We want each of them to be happy humans! How can you do that? They need to have a strong sense of how their purchase will benefit them. Let’s look at the four types of customer benefits so that you can emphasize those in your advertising campaigns.

Core Benefits

Focus on why your customers buy your product or service. What is it they need?  What are the main features of your product or service that make people buy it? That is the main functional benefit of your business – the core benefit for your customers.  Often this is enough for the sale.

Expected Benefits

What is the unstated reason that your customers buy your brand name?  Because of that, what is the implied benefit of the purchase? For instance, if you sell Rolex watches, they are going to expect the stellar qualities that such an expensive watch brings.  What do your customers expect from your product or service? It might take these expectations to make the sale.

Augmented Benefits

What extra benefits are there that your customers don’t always know about before their purchase?  Perhaps they discover that yours turns out to be the best of its kind that they’ve experienced. Maybe they didn’t realize how much it retains its value, well beyond their initial impression. These benefits are a pleasant surprise for your customers and may generate excitement after the purchase.  Because of this, your customers focus on these after the purchase and may bring on new customers for you because of them.

Potential Benefits

Your customers have an imagined expectation of what using your product or service may bring for them.  Perhaps they think that it will bring them a perceived sense of status. Maybe they think they’ll look better or feel better or even be better once they try your product or service.  These benefits may not be real or actual, but if your customer feels as though these might be the case, then that might make the sale. Some customers base their purchase solely on these benefits.

As you can see, there are four different approaches to what makes customers happy humans.  Ponder what previous customers have praised about your product or service. Determine which type of benefit those comments show and emphasize that in your advertising campaign.  Want to get the word out there to your potential customers? Join us at Six Figure Mentors to benefit your business.  We’re here to help you implement systems and tools that are already proven to work and scale your business!

Lars Deshayes

Happy Customers

We all want happy customers.  By keeping them happy, they’ll spread the word, and soon we’ll have more happy customers.  How can we manage to build up a clientele that keeps coming back? Let’s look at some strategies to generate positive customer reviews.

Give Them a REASON to Review

First of all, you must provide a product or service that is the best you can offer.  Customers who need what you have to offer will notice the quality of it and be pleased with any customer support they may need.

Provide a 100% guarantee – no matter what. Talk to them when they have complaints and provide answers – or make changes. Business is an interactive process, so learn as much from your customers as you possibly can.

Also, remember that many customers try out a business based on comments by their friends and colleagues. A word-of-mouth campaign is one of the most convincing ones that can be launched. People seek out the experiences others have had with your business, so make sure that they have something to crow about.

Give Them a PLACE to Review

Customers can use various ways to “pen” their impressions of your business by posting Google or Yelp Reviews and others – but make sure that there is a place for customers to leave questions and comments on your website, too. You’ll be able to use those reviews.

Let others know what happy customers are saying – and why. Also, if you see customers face-to-face, ask them open-ended questions, encouraging frank responses. Create incentives.

Provide discounts on the future purchase of products or services for those who complete a survey about your business.

Give Them a RESPONSE to a Review

If a customer posts a negative review, respond to the post or, if you can, get in touch with them. Thank them for their feedback and let them know what will come of it.

Too often it’s the unhappy customers that yammer and complain, and the happy ones just smile and say thank you.

Ask the happy ones for feedback and then respond to that, reinforcing the review of your business.

Your customers will respect you for the interactions and your responses.  The relationships you have with your clients will become stronger. Perhaps you will find out what they like best.

Maybe you hadn’t realized before what the most important element of your product or service is to them.

You may find ways that you can make your business run even more smoothly with their feedback and develop new products or services.

Potential customers often make purchasing decisions after reading reviews on the Internet.

When happy customers post positive comments about your business that can bring in new customers.  Just think – these reviews are effective and you didn’t pay anything at all for that kind of marketing and promotion!

Aim to keep your current customers pleased with your product or service and just watch while more customers join them.

Lars Deshayes

Is a Home Business Right For You?

Every morning as people wake up and make the commute to work,
many dream of the day when they will finally work for
themselves. Every time the boss lets someone know that they must
give up their weekend plans for the good of the company, people
contemplate the benefits of being the owner of their own

Are you one of these people?

If you are, it is important to ask yourself some very important
questions before you make the uncertain leap into

Many dream of the benefits of home business ownership, but few
take into account the sacrifices that must be made to bring the
dream to fruition. Please don’t make this mistake yourself.

You must approach home business ownership with your eyes wide
open. Ask yourself the important questions, and more
importantly, answer your own questions openly and honestly.



Are you the type of person who relishes every chance to gather
around the water cooler for social interaction?

If so, then home business ownership may not be the right
decision for you.

Instead, if you feel that you can be quite content sitting alone
at your desk; speaking only to clients and really minding your
own home business, then you might have what it takes to succeed
as a home business entrepreneur.

If you feel at ease with your own company and don’t need a dozen
coworkers milling around your desk, then you, too, could savor
the freedoms that will allow you and your family, to live the
lifestyle you know you want and deserve.


Self-motivation is the key to success when you start a
home-based business. You need to possess the ability to push
yourself ahead. Your drive and determination will be reinforced
with every new sale.

The level of success that you will achieve greatly depends on
the time and effort you are willing to plow into your new home
business. Your organization, planning and marketing skills, will
all be put into practice when you embark on your liberating
journey from employee, to being your own boss. In fact, you will
be the wearer of many hats and gain a wealth of business
experience along the way, when you finally make that commitment
to work at home.


You will now be the boss. Are you truly able to work
independently? Do you have the drive; the tenacity, to persevere
with your home based business? Will you be able to invest the
necessary time to nurture it, to watch it grow and see it
through, from germination to full, glorious bloom? When you’re
the boss, you are responsible for the success of your home
business, from A to Z, from disappointments to victory.

When you work at home, it will empower you to achieve many
things you were unable to do when you were stuck working for
that tyrant boss. Remember him? He’s the guy that wouldn’t let
you take time off when your baby was sick…the same guy that
called you in to work on Thanksgiving Day.

A home business means that you can take good care of your family
and make money from home, simultaneously. You will have the best
of both worlds! Just think–no more dirty laundry piling up–you
can do it while you work. No more scurrying around at the last
minute searching for a babysitter either. And no more worrying
about getting fired; you’ll be the boss!


Stay positive and focused on your home based business, even if,
when sales aren’t up to par, you get occasional negative remarks
or derogatory comments from people with stuffy, dead-end jobs.
Ignore their cutting words and bear in mind that success is the
best revenge! Keep your admirable, positive attitude at the
forefront and show them what you’re made of!


Your Home Business: Turning Pennies into Dollars

Henry Ford taught us that to simplify the manufacture of
automobiles, that the best way to do so was to install the
assembly line. That one change revolutionized the auto
manufacturing industry permitting the industry to build cars at
a cost whereas the average person could afford to buy one.

The lesson we should take from this is that having the ability
to improve the process of getting the job quicker and cheaper,
without compromising the quality of the job being done, will
help catapult the person who simplified the process to the top
of his/her field.

Pennies saved in your home business can turn into dollars at the
end of the day, and dollars can quickly multiply into hundreds
or thousands of dollars over time.

Doubt me if you will, but let me ask you a question. Do you
think a saving of two fifths of a penny could make any real
difference in the profit margin of a home business? Of course
the right answer is “it depends on how many transactions are
done in a year, utilizing the savings of the two fifths of one

You only have to think back a couple of decades to really
appreciate this question. Do you remember the nut that lived and
died in a Las Vegas hotel room? You know the one who was a
billionaire, and was so worried about germs that he died of
starvation? If you guessed Howard Hughes (1905-76), pat yourself
on the back.

Now Howard did not make all of his money on his two fifths of
one penny. He did however make a ton of money from his two
fifths of one penny. It seems Howard owned a can manufacturing
company. And one day, Howard’s team figured out how they could
make one minor change in the design of their food can to reduce
the amount of tin necessary to make a single can.

As the story goes — if my memory serves me correctly — the
reduction in tin usage equaled a saving of two fifths of one
penny per can. Howard — being the really smart businessman
that he was — decided that he would not be so greedy as to
keep all of the savings for himself. What Mr. Hughes did do was
to keep half of the savings for himself, and give the other half
to his customers. The incredible thing about Mr. Hughes decision
is that by saving his customers an extra one fifths of one cent
per can, he managed to take more market share away from his
competition — netting his company an additional and
substantial portion of the total market share in the canning

Let us return our thoughts to your home business. Have you ever
gotten the feeling of excitement — when you read something or
thought of something — that you could not wait to implement
this new idea? This could be one of those moments…

In every home business, there are certain processes that we do
over and again. Sometimes it may be possible to trim the time or
expense of a process which in turn will add pennies or dollars
to your bottom line. If it is a process that you do hundreds or
thousands of times per month, then your savings will multiply
into hundreds or thousands of dollars in monthly savings.

Imagine what running a home business was like BEFORE the

Before the personal computer, we had to hand type all letters
and invoices. Now, we can setup a letter or invoice that we send
out quite often, and we can save it in our word processor so
that when we need to use it again, we can print it quickly and
efficiently. There is no longer a need to type the document
again from scratch.

The computer has simplified our business communications and has
provided us the opportunity to reduce our costs of doing

Think about all of the other processes that the computer has
enabled us to do for far less expense than what we could in the

In this case, the computer is a tool that permits us to save
time and money.

So, my challenge to you is to begin examining the processes in
your own home business and look for ways in which you can save
yourself time and money. It is far better for you to contemplate
on this matter than it is for me to do so for you. Simply put,
you know your business better than anyone on the planet does.
Therefore, you are in a better position than anyone to find
those extra dollars that will decrease your costs and increase
your profits.

The extra pennies and dollars you could extract from your
business could spell the difference between success and failure
for your home business enterprise.

Lars Deshayes



How to Stay Focused on Your Home Business Goals

When you are the owner of a home business, you will find
hundreds of distractions that vie for your time, energy and

Common distractions include: children, family, friends,
neighbors, pets, phone calls, mail, household chores, video
games, television, neighborhood children, visitors, and so many

As an owner of a home based business, you must always remember
your purpose in bringing your profession home. What was your
reason for wanting to own a home business? Was your goal to work
from home so that you can share in the lives of your children?
Was your goal to be out from under the rule of a tyrannical
boss? Was your goal to have the freedom to work when it is
convenient for you? Was your goal to make tons of money working
for yourself?

Here’s a few good tips that will help you stay focused on your
home business:

TIP #1:
Whatever your reason for going out on your own, you must keep
your reason in the forefront of your mind. If you forget your
reason for starting your own home business, you will not be
working for yourself for long. It is far too easy to let
circumstance drive your activities — and when circumstance is
in the driver’s seat, you are more likely to crash and burn.

TIP #2:
Remember — your own business is a lot like a real job. Some
people go to work to play, some go to socialize, and others —
most often those who are paid in a commission or tip environment
— go to work to work and to make money. When you work for
yourself, your salary is directly proportional to your
productivity. Therefore, wouldn’t it make sense to stay focused
on getting as much done in as short of a period as possible?

Go to work to work and to make money. Leave playtime and
recreation for when your workday has ended.

TIP #3:
When you are dealing with family in the course of your workday,
it is important to schedule your activities as much as possible.
With small children, you must take time when you must, but you
should also work hard to make sure you dedicate a specific
number of hours to your workday.

With older children, it is much easier to tell them that you
will be working between the hours of x and y. Your children and
your friends must understand that certain hours of your day are
devoted to the activities of your business.

TIP #4:
Don’t permit your friends and extended family to run over you.
Many people get the blind idea that if one works from home then
they are not actually working.

Well-meaning people may try to fill your doorway to bring advice
about getting a real job. Others may simply believe that if you
are at home, then you are fair game for chitchat and

You must stand firm. You must make certain your friends and
family understands that when you are working, then you ARE
working! If they wish to socialize with you, then they need to
do it during the hours that are not dedicated to your home

You are the only one who can stand up for you. Your friends and
family will seldom be able to appreciate your dedication to your
home business, unless you make the effort to make sure that they
have the same respect for your business that you do.

TIP #5:
You should allot a certain portion of your day to email and to
regular mail. For example, allot one hour in the morning and one
hour in the afternoon to handling your written communications.

Unless you dedicate certain times to the handling of these
communications, you will soon find yourself on the downward
slope of decreased productivity.

TIP #6:
When you find yourself spending too much time doing
non-productive activities, then you should seriously consider
finding a third-party service provider who will assist you in
those non-profitable business activities.

As an example, you might be in the mail-order business. You
might believe that your time is best spent writing ad copy and
setting up your advertising, but you find yourself spending far
too much time taking care of your books to take care of your
advertising in the manner that you should. In this event, it
might make more sense to hire a bookkeeper to handle your
financial records for you.


In the end, the success of your home business is entirely and
completely reliant upon you and the decisions that you make.

You had your reasons for deciding to start your own home based
business. You must always keep your reasons in the forefront of
your mind. You must always be able to rely upon your own self
and your dedication to the success of your business.

Your friends and family might be annoyed that they cannot come
visit upon their own whim, but when success comes to you and
your business, they will better appreciate you for putting your
foot down when necessary.

Success is within your reach, if only you can stay focused on
your goals. You must decide to reach for your goals, and then,
you must have the discipline necessary to reach them.

Lars Deshayes

Starting Your Home Based Business on a Shoestring Budget

Whether seeking a supplemental income or a full-time income,
many folks have undertaken the task to discover a viable home
based business solution to meet their personal needs.

For most folks who contemplate a home business, a low-cost or
no-cost solution is not only nice, but also very necessary. Many
also seek to find a home business that will permit them to
maintain their regular day job in order to protect their base

Taking the cautious approach to a home based business and
keeping one’s job during the start-up period is often a very
good decision. By maintaining one’s job, one can maintain the
health of their personal finances while permitting their home
business grow healthy and strong.

Fortunately, most home based businesses can be started with
little or no cash, can be maintained on a shoestring budget, and
can be operated successfully with only a part-time investment.

One day, the business will be strong enough to support itself
and its owner. When that time comes, it will make good sense for
the business owner to leave his or her outside job to dedicate
more time to growing and maintaining their new thriving home
based business. You will know when that time has finally arrived.

The nature of a home based business makes it easy and very
realistic for most folks to take the plunge into home business

Yet, many folks put off starting their own home based business,
because they have the misconception that they will have to risk
thousands of their own hard-earned dollars at start-up. Then
later, if their business fails, they fear they may be forced to
take out a second mortgage on their house just to stay out of

Are you one of these folks? Do you let your fears of failure
keep you from reaching for your dreams?

If so, then allow me to introduce you to a few home business
ideas that you can start for less than $100 and can be started
and operated very profitably as a part-time business.


First of all, let me advise you to search out a business model
that will deliver steady and repeat business. It is the one
thing — above all others — that will assure that your
company can survive the test of time.

Home-based mail order is a good example of how one can quickly
grow a home business income. Mail order is a low cost start-up
business that can be launched for around $100 USD.

With proper planning, your home-based mail order business will
not require up-front inventory purchases. In the mail order
business, it is not uncommon to rely upon drop-shippers for
product fulfillment services.

By utilizing drop-shippers, we can sell the products, collect
the money and then purchase the products from the wholesale
outlet. The wholesale outlet will then put a return address for
your company on the product packaging and deliver the product
directly to your customer.

Your primary expense in the mail-order business is advertising.
Classified advertising tends to be a relatively inexpensive form
of advertising with thousands of outlets available to the small
business owner.

Buy low — sell high. You can acquire high quality,
top-of-the-line merchandise for a fraction of the retail cost.
Starting a wholesale business would require a Wholesale Dealers
Directory as your source for merchandise, such as the one above.

Auctions can be an excellent source for buying cheap and selling
high. Both government auctions and Internet auctions can lead to
some excellent profit opportunities. Auctions are an excellent
tool for both acquiring and selling merchandise.

Crafts are a hot seller at country fairs, swap meets or anyplace
where people gather. Make your own crafts and sell them for a
tidy profit!


Selling information by mail is another good example of an
inexpensive home based business start-up. One can gain the
resale rights to information for usually about $50 USD. Other
costs will include printer cartridges, paper and postage. There
are plenty of free classifieds sites on the Internet, in which
to successfully advertise your information.

Write and publish your own informational booklets; sell them at
a high price! All you need is a little know-how, a printer,
paper and stamps. This is a GREAT home business idea! You can
also sell the resale rights to others, for extra profits. In
this age of the Internet, you may also take advantage of the
fact that selling information is one of the most profitable
endeavors one can pursue online.

Offer office services for hire in your local paper. You’ll be
surprised at the amount of regular office business that can be
gleaned from one little classified ad. Word processing, typing,
accounting, data entry, proofreading, transcription, promotional
letters and newsletters. All these tasks can be accomplished
right from your own home office.

Yes, Avon’s been around for eternity, hasn’t it? Then it’s not
such a bad prospect as a home based business, is it? I once knew
a woman who did so much business as an Avon rep. that she had
people calling her and knocking at her door wanting to order
products at all hours of the day and night! Once you are an
established Avon representative, you, too, will turn a good

On your search for the ideal home based business, try not to get
caught up in any scams that will run off with your money. There
are thousands of scam artists out there just waiting for the
next sucker to come along. Remember, if it sounds too good to be
true, then it probably is. Just use your good judgement and
invest wisely in proven methods of earning extra income.

Lars Deshayes