Catching Their Eyes

That’s how it gets started.  If you want to get someone’s attention, start with the eyes.  Sure, it can be done with a picture – like this one – isn’t that a beauty of a car? – but it goes above that.  Write an eye-catching subject line so potential customers will be sure to open the email message. Let’s discuss some tips to writing one of those.

WHO?  Make It Personal

What is the connection between your business and your potential customers?  What interesting fact might pique their interest? Tuck that into your subject line so that they see the connection, too.  For instance, if your product is skin care and your customer base is in the southwest, then you can punctuate that link. (1)  Want to Gear Up for Those Hot Haughty Days? (2) Prevent Lizard Skin! (3) Save Your Pores. These three subject lines are geared to those who know the heat of the desert sun and its results.  Customers will have a sense because of the subject line that they are among those WHO would be interested.

WHAT?  Tap Into Urgency

What about your offer puts a time-stamp on it?  What is some aspect of your product or service that will create a need in your potential customer?  Maybe those being sent the email message don’t yet know that they need it – so let’s invite them to click and look so that they will know.  Capture that urgency in your message: (1) Have You Heard? (2) Do You Have One Yet? (3) How Did I Ever Live Without This? These three subject lines inspire curiosity.  Customers want to know WHAT so they open the message.

WHERE?  State the Area

Some messages are location-based.  Your business may be holding a sale in a certain location on a weekend coming up.  If the subject line lets potential customers know where the event will be, that might intrigue them enough to read the message.  Add the location in the subject line. (1) Arts & Crafts at Udall Park This Weekend! (2) Join Others at the Civic Center to March. (3) Leave Your Car at the Harvard Yard.  These three subject lines may spark interest if the location is convenient and nearby. Customers want to know WHERE before they find out more.

WHEN?  Save a Date

Discounts are for a limited time.  Customers are well aware of that, and sometimes this prods them to buy now.  They want to get the service or product before the price goes up or the item is no longer available. Encourage these thoughts with these words. (1) Only 3 Days Left! (2) Sale Goes on Until Sunday. (3) Limited Time Only!  These three subject lines inspire inclusivity. They are in that inner circle of those who know about the sale. They want to know WHEN so they open the message.

WHY?  Give a Sneak Peek

People like to shop for bargains.  They also want to know how something works.  Sometimes it’s important to pack that detail into a subject line. Maybe once they understand the steps it takes, they’ll more easily match it to what they want and need.  Satisfy their search with information. (1) We’ll Show You How. (2) Here Are the Three Steps. (3) Take This Tour With Us.  These three subject lines show potential customers more about the product or service. They want to know WHY it works so they will know whether to sign on the dotted line.

HOW?  Make an Offer

Even the wealthy customers want a good deal!  Who would want to pay full price – even if it’s well worth it?  Lure them to purchase with a discount or a coupon code and entice them with a subject line.  (1) Only a Few Get a 20% Discount! (2) Buy Now and Pay Less! (3) Read Now to Pay Only $99. These three subject lines inspire exclusivity.  Customers want to know HOW so they open the message.

You only have a split-second to get their attention.  Those who scan their email messages only open a few. Write a subject line that will ensure that your messages are read.  There’s more to learn about connecting with your customers and personalizing your marketing campaigns. Join us at Six Figure Mentors and read a relevant marketing guide that tells you more about this topic – “Email Marketing Secrets.”  It’s no secret, though, that it all starts with the subject line.

Keeping Track

This pile is overwhelming, isn’t it?  Postcards, photographs, and who knows what else.  Organizing these may be a task that no one has yet tackled, but once it has been done, it would be easy to find one item out of all of these.  The same thing happens in our Inbox. We get email messages from all over the globe about topics that run the gamut. Do we just let these messages add up, add up, add up – making our mailbox as overwhelming as this pile?  Instead, we can use a mail management strategy to keep track of the messages we have on hand. Let’s look at this simple strategy using folders that begin with a T.

T is for Trash

The first T is that trash can that is right there to use when you are sorting through your mail.  Much of what is sent to us is unsolicited junk mail. No reason to keep any of that. As soon as you suspect its worth – or lack of it – click on it and delete.  You’ll see the number of messages in your Inbox shrink as you transfer them from your mailbox into the trash. Ahhh – what satisfaction there is when you empty the trash!  Done and gone!

T is for Tell

Some messages may inspire some interest, but perhaps the focus is not your forte.  Do you know someone who could tackle the task? Forward the message with a quick note at the start to let Joe or Josie know why you thought this might be of interest.  As soon as the message is sent, you can save it in the Tell folder to follow up or move it to join its comrades who are already in the trash bin. Done and gone!

T is for Task

Some messages deserve an immediate response.  Perhaps it’s something you must do – or undo – or redo – and you want to be punctual about it.  Go ahead and tackle each one of those as soon as you read the details. Respond in whatever way is necessary and get the work done.  Glance through the text to see what the gist of it is, and then get cracking. Once you have completed the task, delete the message and send off your response.  You’ll have record of the task and your response in your Sent folder, so you are set. Done and gone!

T is for Time

Most messages do not warrant a quick reply.  You’ve got time to do it. Maybe you have a day, maybe a week, maybe more.  Create Time folders that focus on that detail: Time – End of the Day, Time – End of the Week, Time – End of the Month – and then put each message in the appropriate folder.  Remember to circle back, depending on the time of the response needed. Removed from the inbox and filed away for later. Done and gone!

T is for Treasures

Perhaps Uncle Harvey sends you jokes.  Maybe your sweetheart sends you photographs and poetry.  Some other messages may be those that aren’t necessary but that you want to save.  You don’t want to leave them in your Inbox. The name of this game is to have an EMPTY mailbox!  So, file these in the Treasures folder for safe keeping. Done and gone!

Once all of these messages are in their place, you’ve no more messages in your Inbox.  That was your aim – you are now keeping track of your mail by filing it where it needs to go.   Tracking your messages and applying the T-Strategy to your Inbox are formidable tasks the first time around.  Take the time to do it – even in installments if that’s all you can manage. Once your mailbox is cleaned up and each message is in a T-folder, it’ll be so much easier to manage your mail.  Want to learn more about how you can manage your email rather than letting it manage you? Check out the marketing guide we have available on Email Marketing Secrets we have available for our Six Figure Mentors customers.  Getting organized and managing the details can make all of the difference!

Getting Cozy

Even with his downturned smile, this pug looks cozy, all wrapped up in a soft blanket.  What’s that have to do with business, you might ask. Think of the blanket as your product or service – how well do you know it?  How cozy are you? In order for your customers to be convinced to purchase, you need to know your product or service inside and out.  So, how do you get cozy with it? Let’s look at a few questions you can ask yourself to get started. 

Question #1.  What is your product or service?

This is probably the easiest question.  Just spell it out. What is it you are selling?  It might be a tangible product like jewelry or washing machines or Jaguars.  Perhaps it’s a service like housekeeping or accounting or dog walking. Spell it out.  Focus on the pug of your business. 

Question #2.  What does it do?

Be specific about what the product or service does.  If we look at the list of products above – jewelry implies a sparkly commitment, washing machines keep us smelling fresh Jaguars are a sporty way to travel around town.  If we look at the list of services above – housekeeping puts a slick sheen to the inside of your house, the accountants will remind you to stay out of the red and keep in the black, and the dog walkers out there keep the pugs happy and healthy in the fresh air.  Spell it out. Focus on the blanket of your business.

Question #3:  Why would a customer need it?

This question may lead to your asking questions.  Find out from current customers why they need it. Test the market and give folks a free sample or trial to get feedback from them.  Or just figure out why you would need it and start there.  If we look at the list of products above – jewelry can be a convincing celebration of a special event, washing machines are a necessity if you want people close by, and a Jaguar would raise your status around town.  If we look at the list of services above – housekeeping by someone else gives you some free time, accountants will tell you what needs to be done to keep your business afloat, and the dog walkers may take your place when you are at work or on vacation.  Spell it out. Focus on the attributes of your business blanket.

Question #4.  What makes yours better?

Brag when you answer this question.  Think of your competition. Line by line, determine why what you offer has more appeal.  If we look at the products above – maybe your jewelry is more valuable but costs less money, perhaps your washing machine has the best service record, and your Jaguar gets more attention than driving any other car around.  If we look at the services above – your staff puts a spit and polish on your house and charges $10 less, or maybe your accounting firm has been in business for 54 years with an excellent record, or your dog sitting business offers a choice between care in your house or at a dog hotel.  Spell it out. Focus on the best attributes of your business blanket.

Question #5.  Who is your target buyer?

Be really specific here.  Go through the entire list:  Male or female? Young or old or somewhere in-between?  Years in school? Particular career? Annual salary? You’ll want your marketing to appeal to these folks – not to everyone, but to those who will be interested in your product or service.  If we look at the list of products above, the most important detail about the buyer might be – jewelry for those getting married, washing machines who are starting from scratch, and Jaguars for those with extra money in the bank or excellent credit.  If we look at the services above, the most important detail about the buyer might be – work status for housekeeping, income management for an accountant, and dogs alone at home for the dog walkers. Spell it out. Focus on those who might want to be in the thick of a soft blanket.

Getting cozy with your product or service not only helps you tailor your sales campaign to focus on the best-selling details, but also helps you determine who your best customers would be.  Want to learn more? Check out the marketing guides we have available for our Six Figure Mentors customers.  Get cozy with the process, and you’ll be as happy as a pug!

Reaching Out

This 21st century of ours has created a society that tends to reach out in electronic ways – telling personal stories on social media, texting a quick message to a friend or family member, and describing details of their lives in emailed blogs. How can you take full advantage of this electronic age we’re in to reach more people? Let’s take a look.

Connection #1: Choose the Right Platform
What is the best way to reach your customers – or your potential customers? How do they reach out to you? That’s often the best indicator of how to connect with them. Choose the channel that makes the most sense for you. For instance, would more of your customers prefer to call customer support on the phone or ask questions through Live Chat on their computers?

Connection #2: Use Positive Social Proof
So much of what we hear and read nowadays focus on the negative. Let’s do our part to turn the tables. Companies will claim that XX% of people do NOT do such-and-so. Let’s tell the world about what is going right with your product or service. For instance, one of the best ways to do this is to ask your best customers for testimonials. How have they been helped? What are they doing differently now because of their purchase? People out there often connect with stories.

Connection #3: Capture Your Product’s Momentum
Think of that recent baseball game where the batter was up and the bases were loaded. There’s so much excitement in momentum. You and your team are feeling the momentum, but let’s make sure your customers know more about it. For instance, broadcast messages about the latest features of your product or the current sale price of your service. Keep your customers in the know so they can speak about you in the present tense.

Connection #4: Use the Words They Love to Hear
Certain words trigger action and reaction. Others encourage customers to buy. Which words? Ironically enough – the word FREE – and NEW – and INSTANTLY. It’s important to uphold the promises that are part and parcel of these words. For instance, when customers get more for their money, they are happy campers. In fact, your customers will enjoy those purchases even more because of the connections made when using those words.

Connection #5: Don’t Just Sell – Educate
Customers who feel as though they are in the dark will spread that word. The more people know about your product or service, the more they’ll appreciate its value and the more they will know how to make the best use of it. For instance, create customer support articles for your Knowledge Base or send out email campaigns providing tips and techniques or offer ongoing classes.

We literally have the world at our fingertips! We can use electronic ways to connect with people, to reach out. Stay in closer touch with people to let them know that you care about their needs, their welfare, their lives. Keep these connections in mind and reflect on how others connect with you. Here’s another way to connect: use the tools and training we offer at Six Figure Mentors and build your business.

Take a Look-See

People get pummeled with email. Every day we hear “You’ve Got Mail!” over and over again. We pitch this one and that one. We don’t want our own marketing messages to go into the trash, though. So how can we create subject lines that keep our potential customers opening those email messages? And get this – they say that nearly half of the people out there open a message because of the subject line. That sounds super important then, so let’s take a look-see.

Tip #1: URGENCY – “Don’t be late for dinner!”
No one wants to miss the boat. In fact, they are often the happiest when they are the first ones on the block to try something new. What words in a subject line convey urgency? Words that inspire action but also indicate that times that will expire. Alert! Right now! Important! And even go with the word with the most thrust: Urgent! So who used the subject line about dinner? A restaurant that wants customers to see their new menu.

Tip #2: CURIOUS – “What do unicorns and shoelaces have in common?”
You want folks to want to know more. This subject line should tickle and tease. A touch of flair. The kind of subject line that will nag at them until they open it because they want to know what the subject line means. Ask a question. Use playful words. Think like a kid to reach the youthfulness in all of us. So who used the subject line about unicorns and shoelaces? A shoe store that is carrying a running shoe that is slip-on – so, unicorns and shoelaces don’t exist. I know, I know – groan! – but you wanted to know the connection, didn’t you?

Tip #3: HUMOROUS – “Are you hiding under the bed?
People love to laugh – especially if they are in the thick of an unfunny day. If you tickle someone’s funny bone, a smile could turn into a chuckle which could turn into a customer. Make the words turn into an image in the reader’s mind – like what do you see here thanks to this subject line? A cramped person nervously shivering and peeking out from under the bed skirt? The words produced an image in your mind. So who used the subject line about hiding under the bed? A security company ready to protect your home from burglars and bogeymen.

Tip #4: VANITY – “You don’t need to stand next to an elephant…”
Let’s face it. We all would like to drink the magic elixir that will make us look younger, thinner, more good looking. We all want to feel better, be better, look better – you name it. When we see a subject line that inspires improvement, we often want to know what new product is being advertised. We certainly would like to take that step to look and feel better. So does everyone else, more often than not. So who used the subject line about elephants? The beauty store that has a product that will make your skin look younger.

Tip #5: GREED – “Want more than your neighbor has?”
We don’t mean to encourage this trait, but somehow we all seem to like having more. It’s human nature to want what others have and maybe even have a better deal. It’s blatant when it’s a neighbor because we can see plainly what those folks have in comparison to what we don’t have. Woe is me! So who used this subject line about wanting more? Ha – it’s a trick. In this case, you DON’T want more. The yard maintenance folks promise you that you won’t have the weeds your neighbors may have.

Email campaigns take some work – and you want to see good results. The first step is to get the attention of the folks who can help your bottom line. Try these tips to add some sizzle and charm to your subject lines so those messages of yours will be opened. Want more help with your email marketing? Use the tools we offer at Six Figure Mentors and build your business!

So Many Problems

Not all of life’s problems are computer-related, even though sometimes it might seem so.  What are the most prevalent problems that distract us from what we want to do – or even need to do?  And what can we do about them so that we can get back on the path to productivity? Certainly, there are more problems than we will discuss here, but let’s take a look at several of them.

 Problem #1:  Passwords

It seems that nowadays EVERYTHING is password-controlled.  Sure – there are good reasons for passwords, but is it ever a cerebral challenge to keep them all straight!  We could make it easy on ourselves by using the same password for all applications. Not a good idea. Those out there in the know tell us that each one needs to be unique.  Not only that, but it’s advised that we should change them every month or so. We have two problems when it comes to passwords: first, we need to create strong passwords that mischief-makers won’t guess.  In other words, don’t use PASSWORD or any rendition of that as your password. Even if you add 123 after it, that’s still not a good choice. The other problem with passwords is that you really need a smart way to keep track of them.  Creating a note in your phone listing all of your passwords is probably not a good idea. What do you do to solve the password problem?

Problem #2:  Forgetfulness

This problem can cause a major rift between you and others.  Forget the birthday of someone special? You may need to pay for that all year long. Worse yet – what if you forget your anniversary with your special sweetheart? Yikes! That might lead to all sorts of strife!  And what if you forget that you were meeting the plumber at your house at 2 PM. Oh, no – and you know the hourly rate for most plumbers.  And good heavens – what if you forget someone’s name – someone you know well. What do you do to remember all of these pieces of information?

Problem #3:  Lack of Sleep

Many drink several shots of coffee to start the day, and then they wonder why they feel so tired a few hours later.  Caffeine is a temporary fix. When your day goes on and on and on and often into the night, it’s important to call it a day. The average person gets fewer than the recommended seven hours of sleep each night – with some getting as few as five! Some people think that stretching their day into the night helps them be more productive since they are awake more hours than not. It doesn’t work that way.  The human body needs that precious sleep to rejuvenate – to keep us happy and healthy. What do you do to make sure you are sleeping well?

Problem #4:  Bad Habits

We have some favorite bad habits – overeating, smoking, biting our nails, drinking to excess, spending too much.  These habits can have a huge impact on us and on others. Many of these bad habits lead to stress and poor health and plague us into our graying years.  They are hard to shake. Some habits have been with us for a decade or even several, and we’ll try for a while, but somehow they come back, maybe even stronger than before. They say that it takes three weeks to break a habit, but that’s 504 hours which is 30,240 minutes – and it only takes a second to start up that habit again.  What do you do to break a bad habit?

These four are everyday problems that can plague us.  Our focus may be on them instead of what would keep us on track for success and happiness. Don’t lose sight of your life’s goals – and use the ideas you have about getting rid or around problems, shaking yourself of them. Should you have a problem with your business and need a boost in your online marketing – well, that’s a problem with an easy solution.  Use the tools we offer at Six Figure Mentors and cross off at least that problem from your list!

Oh, Yawn!

You run out of time.  You stifle the yawns. Oh, well – you’ll go to bed late, again You need to get this and that done. No big deal, right? Wrong.  So, let’s take a minute to find out what a lack of sleep can do to you.
YIKES #1 Poor Sleep Can Make You Fat
Some sleepy folks may think that the less sleep they get, the more calories they’ll burn.  Not so! It’s not that you burn off that many calories when you are ZZZ-ing. Unless they eat in their sleep, good sleepers tend to eat fewer calories.  Studies show that the blunt fact is that sleeping less has a strong link with obesity – 55% more of a chance than adults who sleep more. Why? Because lack of sleep actually affects your hormones and can cause poor appetite regulation.  Yikes is right.
YIKES #2 Poor Sleep Can Reduce Brain Activity
Your brain doesn’t function as well when it hasn’t had enough time to rest and recuperate.  So what cerebral functions are we talking about here? Some pretty important ones: cognition, concentration, productivity, and performance.  How can that affect you? Maybe you’ll forget where you put your keys or your wallet or your laptop. Maybe you’ll find that you can’t sit still and get a task done.  Maybe you just won’t be your golden self. One study showed that sleep deprivation can actually slow-start your brain similar to when you drink too much. And they are not referring to Gatorade.  Yikes is right.
YIKES #3 Poor Sleep is Linked to Depression
Depression is a debilitating condition.  Less sleep isn’t the main cause of depression, but studies indicate that 90% of the people who are plagued with this health issue complain about the lack of quality of their sleep.  Our bodies need several cycles of sleep that take roughly 1-½ hours a cycle. You may think your brain sleeps when you are asleep. Not so. One of these cycles is a combination of Rapid Eye Movement (REM) and non-REM phases. Researchers claim that you need 7 to 9 hours of sleep so that your brain can do its housekeeping and tidy up efficiently. It’s critical to your well-being and perspective that your brain goes through a sufficient number of cycles. Yikes is right.
YIKES #4 Poor Sleep Impairs Immune Function
No one wants to get sick.  Well, if you don’t sleep enough, your body may not feel the same way.  One study gave participants the cold virus in some nasal drops. Guess what?  Those who slept fewer than 7 hours a night were three times more likely to get that cold.  The common cold is not the end of the world, but if you want that nuisance to be less common for you, get enough sleep.  Get this – a lack of sleep gives you a better chance of getting sick. Yikes is right.
YIKES #5 Poor Sleep Leads to Increased Inflammation
It’s all part of age.  Sure. Joints creak and groan and cells get damaged. Why rush into that condition? It’s not just the joints that are affected either.  Studies show that those who sleep poorly can get saddled with a long-term digestive condition.  Without going into details, this disease ends up causing one to spend more time on the throne. No fun.  If you don’t take your sleep more seriously, you’ll end up needing to take your poor health more seriously.  Yikes is right.
Sleep requirements do vary from person to person.  Even so, most healthy adults need 7 to 9 hours of sleep to function well.  It’s important in so many ways to get enough sleep. Even though you may think you are getting more time out of your day, you really are compromising the quality of your life.  Want another way to improve your life – your business life? Join us at Six Figure Mentors and we’ll show you some MUCH BETTER ways to save time.  With that extra time, maybe you can get more sleep.

8 reasons why you should join the six figure mentors.

1. It`s your chance to escape the 9 to 5, live anywhere, and join the new rich.

How many of us dream of working long hours in a job or business with limited potential? Strange then that so many of us do. I know I spent many, many years doing that! You are woken by a  screeching alarm clock at an ungodly hour and rush around only to get stuck in traffic on the way to a job you don`t much want to do. There you take orders from a boss or a client you probably don`t like, knowing that you`ll get paid a wage that is limited no matter how hard you work. That wage is determined by someone else’s idea of what you are worth.

The number one thing this course and system gave me is not the money, but the opportunity of living a life of freedom. A life that is no longer about living paycheck to paycheck, or about wishing for things that I cannot provide my family with. This is an opportunity that truly gives me the freedom to work anywhere and do anything I want, whenever I want.

The Six Figure Mentors (The SFM), is a real opportunity to work online and live life the way you want to – to stop exchanging your time for money, with the result that you don’t have enough of either.

2. Anyone can do it.
My biggest worry, when I was thinking about joining The Six Figure Mentors, was that I wouldn`t be good enough. I thought I might not be smart enough to make it work, or that the technical stuff would be beyond me. I honestly had no idea about eCommerce, Internet marketing, website creation, you name it. Yes, I had a vague idea and had “dabbled” in a few web-based things but not in any depth. It looked like an amazing opportunity but I really thought it was out of my reach. In the end, it was probably the strong desire for a better life that drove me to get started and I’m glad I did, Best thing I ever did!

The business system Stuart and Jay have created is so simple it`s ridiculous. In the video tutorials and the live training, they practically hold your hand and show you step-by-step, in plain English, how to do everything they do. No existing expertise required. All you need is the will and determination to make it work.

3. You can choose your income level.
The best thing about the system is that it`s scalable, which means you can repeat it over and over until you`ve achieved any level of income you want. The amount of money you can make is only limited by your own effort and investment. This is why when people ask me how much money you can make with these methods, I tell them to pick a number. The sky is the limit.

4. The SFM Exclusive Private Community.
“I love coming here every day and participating in The SFM community.”

Ever felt frustrated, lost, or overwhelmed when starting something totally new and on your own before? There is a specific reason for this… you probably had nobody to turn to when you were stuck. You will never have this feeling as a member of The SFM. The owners themselves (Stuart Ross & Jay Kubassek) and SFM`s leadership team are available for support, which is awesome, however, that is not even the best part. Here, you have the ability to connect and communicate with 100`s of other aspiring and successful SFM members.

Yes, that is right. You can communicate directly with people that are having the same problems as you; people who have solved these problems already and want to help, along with many very successful online marketers, some of which make multiple six figures every year. That mentorship alone is worth 10 times the price of admission in my opinion!

This is great, and you`ll find it`s pivotal to your success. I wasn`t expecting too much in the way of support when I started out (after all, you can only experience the support once you`ve handed over your money). The truth is, the community offers great support and I love the fact I get to interact with other like-minded members. You can literally ask the simplest of questions and get back a comprehensive, well-thought-out response that you can tell other members have taken the time to put some serious thought behind. Rarely will you get a generic or rushed response?

5. Tiny initial investment.
This business model has ridiculously small start-up costs. Most ordinary businesses or franchises with this kind of income potential take hundreds of thousands of dollars/pounds to start and require huge loans. What will your start-up cost be with The Six Figure Mentors? It costs $29.95 to submit your application. Then starting with Module 1, you can test out the system, get on the phone with a coach and have all your questions answered. Then for the full business system, which is optional, it`s just a $297 one-time fee and $97 per month thereafter (no contracts or minimum term). That`s right folks, $297 to start something that has the potential replace your full-time income!

6. The Training Works!
With hundreds of training tutorials, videos, and downloadable guides (and growing every day), The SFM offers online business training like no other platform. If you are an absolute beginner or if you are an expert looking to expand your knowledge base and network, their robust training will help you take your business to the next level.

There are various training categories within The SFM. These include topics such as:

Getting Started Fast
Laying Your Foundations
Starting Your Marketing
Video Marketing
Ezine Advertising
Forum Marketing
Facebook Advertising

Each category contains its own set of specific resources which walk you through the entire process. If you are an absolute newbie, this will get you up and running very quickly.

It was actually the blogging module within The SFM that enabled me to start this very blog – putting to work what I learned, straight away!

One thing that I think is really cool is how there are many experts who contribute regularly to The SFM by adding new videos, tutorials, and posts for other members. To be honest with you, the training at The SFM is more than most advanced college courses would ever offer! Every single training resource is included with your membership. This is really awesome!

7. Amazing Tools and Services.
What many people are paying extra for comes included in your The SFM membership.

Here`s where I saved a ton of money with tools and services included such as website hosting, website builder, graphics creator, ebook cover creator, viral report builder, simple tracking and split testing software, it goes on and on.

The SFM will continue to exceed your expectations. I have never been associated with a company that is more giving. I mean, when the guys behind The Six Figure Mentors create a new tool or service they give it to members at no additional cost.

8. You have absolutely nothing to lose.
Having nothing to lose is probably the biggest reason to join The SFM. You literally have nothing to lose and everything to gain. Why? Stu and Jay offer a 30-day money back guarantee. The chances that you won`t love this course are slim (there`s a 3% refund rate), but even if you don`t – just send support an email and they`ll give you all your money back, no questions asked.

Life-Changing Connections

Connecting with customers is what keeps your business connected with success.  Instead of racing from one interaction to the next, when we focus on the person in our view and do something to make a difference, we make these contacts life-changing.

How so? By following the steps below, you’ll not only create these moments for your customers, but you’ll benefit from that connection, too. Let’s see what needs to be done.

Get Personal

Maybe you were told in your younger years to mind your own business. That’s often polite, and with some people, it might be best to do so. When it’s one of your potential customers, though, you want to connect, you want to show interest, you want to make a difference.

Before you make your sales pitch, get to know the person. Find a shared connection you have. By initially discovering what you have in common, you’ll find more and more of those points of interest. Perhaps you’ll find out that you both went to the same high school. Maybe you’ll realize that you have friends in common. Keep looking for a connection.

Get Creative

Use the right side of your brain and allow yourself to think of all sorts of ideas – even those that probably won’t work.  When you open the floodgates like that, eventually the right idea will come along.

You’ll have more fun thinking – that’s for sure.  Unrestrained, pure thought flow – tap into your creative side. Make buying your service or product FUN for your customers to do. A local floral shop was having a holiday sale.

Customers chose a dum-dum lollipop and the bottom of the stick had a color which related to a certain percentage. Everyone was a winner – even the lowest discount was 15% – making it seem like such a bargain to buy that glittering necklace or that sunshiny daisy bouquet.

Get Positive

Too often life brings bad news our way.  When something happens suddenly, we feel sad and alone, distraught and overwhelmed.  When you learn that one of your customers is having a very blue moment, do something about it. Something simple.

Something caring. Send a card – a handwritten note – or an animated Ecard, a reminder that the person is not alone – that you are thinking of him or her.  If the person is local, a cup of coffee or tea can be of comfort.

Let the person talk and respond with a gentle touch or a reassuring smile. Those moments make a such a difference to those in grief.

Get Ready

Make what is ordinary become extraordinary.  Get ready to celebrate! Ask customers for their birthdays – and on that day, send them a little something. Use the tools we have at Six Figure Mentors, and send them a quick celebratory email – maybe with a poem you’ve crafted for them or a link to a fun animated E-card.

If you’ve got much of a singing voice, turn it into a melodious telegram. When you go out on a line like that to celebrate with a customer, that’s something that is not soon forgotten!  Making a big deal about someone becomes a big deal to him or her.

Get Quiet

Another way people can feel connected to you is if you let them discover things on their own.  Instead of telling others everything you know, give the person a hint about how to discover something about your product or business.

Ask questions. Encourage customers to think of how they could benefit with a purchase. Don’t tell them what you know – find out what they think.  Guide them so that they can have their own aha! moments, instead of finding out about one of yours.

Connections can be made – and you can be part of life-changing moments.  By taking these steps to change the lives of others, your customers won’t be the only ones having life-changing moments – you will be, too.

By letting your customers know you care, you are making the most of that connection. Want to get connected? Here’s how. Come join Six Figure Mentors (SFM) as the way to bridge the gaps between you and others, making those connections, creating your sales campaigns.

Stay in the Know

Do you want your team to perform at its best?  Here’s how:  Let Them Know. That’s right. Unlike these monkeys, team members need to be aware of the resources, the tools, and the knowledge available.  By making certain that information is available for those who need it, your team will work much more efficiently and effectively. Let’s find out more.

Who Needs Knowledge Management?

Your team will thrive when everyone has access to the knowledge base.  Information needs to be gathered and organized and easily shared, connecting those with valuable knowledge with those who are seeking it.  Being able to tap into what has been done before or the details of what is up ahead will spark innovation and collaboration. That formula will increase your team’s productivity.

What Types of Knowledge?

Any team needs access to knowledge in two forms:  Explicit and Tacit. Explicit knowledge is easy to understand because the details are spelled out and documented.  Most can share and receive this type of information, so the challenge here is compiling it. Tacit knowledge, on the other hand, is based on experience and intuition, and that’s not so easily translated or transferred.  Cultural beliefs, values, and attitudes can be shared in onboarding documents for new team members, mentoring programs, weekly meetings, and software and tools that facilitate collaboration. Team members must be privy to both explicit and tacit knowledge.

Where Do We Start?

Take these four steps to begin the process.  First, capture knowledge – save data, how-to-guides, and memos.  Second, improve knowledge access, letting others know where information can be found.  Third, enhance the knowledge environment, encouraging others to dig in, sort, and discover.  Fourth, manage knowledge as an asset, taking care to keep information confidential and valued.

How Do We Begin?

Some may be reluctant to share what they know.  Others may be resistant to change. If a culture of collaboration is encouraged, though, some of that will go away.  Identify those in the know. Showcase the experts in your midst so others will seek them out when they want to know more.  Focus on what is important, information that is meaningful. Otherwise, the goal of knowledge management will get murky, and team members may feel overwhelmed.  Dabble around and discover which tools will help you with this process. If a tool is not working, try another one.

Why Should We Bother?  

No one likes to be left out in the cold.  Team members want to know how decisions are made and feel as though they truly are an integral part of the team.  By keeping everyone in the know, you encourage growth and innovation. The combination of information may lead to greater insights and aha! moments, discoveries and innovations. When people on separate teams compare notes, processes may become smoother and more efficient.  When everyone knows more about how and why, that promotes agreement about essential goals. Sharing information gets people working together, improving relationships.

You don’t want any team members with their hands over their ears, their eyes, or their mouths.  Each person on your team knows something of value, and when that knowledge is shared, the power of it is exponentialized.  Another way to empower your team and benefit your business is to use the tools and resources available at Six Figure Mentors.   After all, we’re here to help you stay in the know.