Boost Yourself

It’s not always going to be easy.  You’ll have dry times when there are few sales.  You might even start doubting yourself, doubting your business.  That’s exactly when you need to boost yourself. How do you do that?  Let’s find out.

Don’t Compare

Often we compare ourselves to our neighbors, to our colleagues, or even to our friends.  That’s a no-go. When we do that, we’ll often walk away unhappy with ourselves and our own details.  Instead, compare yourself with how you were yesterday. Do what it takes to make changes today so that you’ll be more successful and confident, knowing that you’ve learned from mistakes you’ve made and can do things even better.  As Rosalynn Carter once said, “You have to have confidence in your ability, and then be tough enough to follow through.”

Take Good Care

Aim to stay healthy.  Avoid the usual habits that cause stress to your body – drinking, smoking, overeating.  Treat yourself to exercise and fresh air. Go to annual checkups and make sure that everything is ticking and talking right.  Get enough sleep. When you take better care of your body, it will take better care of you. Maintain your health, treat yourself well, and that in itself will boost your spirits overall. Thomas Jefferson reminds us that “…health is worth more than learning.

Do What You Dare

Too often we might be rough on ourselves.  That dark voice inside may whisper the negative – letting us know that we can’t and we won’t and we don’t.  Instead of trying to drown out that voice, use it as a challenge. Maybe you can do that.  Maybe you will do that.  Maybe you do that already.  Embrace those doubts about yourself and test them out.  Are they true? If not true, plow through them. If they are true, then see what you can do to work around them.  Lou Holtz tells us, “Ability is what you’re capable of doing. Motivation determines what you do. Attitude determines how well you do it.”

When you boost yourself, your self-confidence gets a lift.  When you feel good about yourself, you’ll often be more willing to try new things, to take more risks, and to enjoy life more.  That boost can also refresh your approach to your business. We can also help you boost your business. Click on this link and learn more.  We’d be glad to help you lift off the ground!

Leverage Facebook Groups to Increase Web Traffic

Facebook groups can be a valuable tool for business owners. Online marketing for small biz requires using the best tools to get the most value and that includes Facebook groups. It’s free to join a group, and there are millions of them available on the social media site.

How to Find Relevant Facebook Groups

One of the great things about Facebook is that it will suggest groups to you, based on your likes. So once you’ve joined a few groups, you’ll start seeing suggestions for others that suit your niche. However, to get started, you have to find some on your own.

You can find groups for literally any topic under the sun, so look carefully at your target audience and figure out what groups they’re hanging out in. Then go join a few of these.

Many business owners join FB groups that are created for business owners. While this can be great to bounce ideas off other people, it’s not a good place to reach your audience (unless your audience is other business owners). You will see more results when you join groups where your audience is hanging out.

Once you’ve found and joined several groups, what do you do?

Making Use of Facebook Groups

The first thing you should do in any Facebook group is read the instructions and rules. Every group has these, either in the group description or in a pinned post on the group page. Make sure you understand what is allowed and what is not.

With the rules in mind, you can then begin to interact with the group and leverage the information you glean.

Introduce yourself: You should always present yourself as an individual on these groups, so introduce yourself, not your company. Most groups allow for a link in the introduction post, but be sure to read the rules to make sure. Then post an intro that explains who you are, any relevant information in regards to the niche, and what you do.

Ask questions: Go ahead and ask people questions in the group. It’s a great way to interact, but it has the added bonus of helping you glean information. Use the questions to build up a better avatar for your target audience.

Read posts and take notes: You will quickly notice that many people post about their problems in these groups, hoping someone can shed some light on things. You should be careful not to promote your solution in these cases, but make a note as to what everyone is looking for. This information can be invaluable when planning your own services.

Participate in threads: Become an active part of the groups you join. Gradually, people will start to notice your comments, and if you’re adding value, they will begin to see you as an expert in your industry. For example, if you post ideas for woodworking in a group on carpentry and frequently offer creative solutions, people will begin to look for you when they have questions.

Promote when allowed: Many Facebook groups allow you to promote your business on certain days or in certain group threads. Make sure you take advantage of these opportunities and present the members of the group with an offer they’ll love. It’s a great way to increase email subscribers or to gain clients.

Facebook groups aren’t the first place most people look when they’re planning on promoting their business, but if you’re already on the site, it makes sense. With a well-thought-out plan, you can easily interact in groups with just a few minutes of your time each day.

Conclusion

Facebook is an integral part of online marketing for small biz, so learn to put it to good use. Take advantage of the many options for marketing that the site provides and watch your business grow.

Get the Word Out There

Your business will only boom when you get the word out.  Unless you’ve got super powers, you’ll need to use these four marketing channels to tell others about your product or service. It’s best not to choose just one channel – the more of them you use, the better chance you’ll have of reaching more customers for your business. Let’s take a look at each one.

Word of Mouth

People sure do like to talk!  When you are passionate about your product or service, that enthusiasm can be contagious.  Talk to anyone who crosses your path about what you do for a living – friends, family, neighbors, and hey – even the check-out lady at your local grocery store. Be specific about how what you sell can benefit others – and then tell them how they can learn more about it. Who needs to hear more about your business?

Email

Once upon a time, we had to write to one person at a time.  Sending out holiday cards was a painstaking process that many started on the first of December.  Not any more! You can send an email to all sorts of people all at once. You don’t want to send just one, though.  Put your messages on a calendar, telling your potential customers a little more each time. By inserting the link to your sales page in the message, those who get your emailed message can click on it to learn more.  Who can you reach with an emailed message about your business?

Social Media

Nowadays, people stay connected with social media.  Old friends find each other, new friends are made, and we learn more about each other – even getting timely reminders right before their birthdays.  You can use social media to promote your business. Sure, it takes planning and some of your marketing dollars, but the word can get out beyond the people you know or your current customers.  Have you checked out how to tap into social media?

Podcasts

This channel may seem to be more than you can handle.  Not so! With today’s technology, we don’t need some fancy schmancy studio to make a rather professional broadcast about a product or service. Often it’s helpful for people to see how it all works.  By showing them the steps, rather than talking or writing about them, everything will click for these potential customers. Do you have a list of podcasts you could create to show customers how to use your product or service?

You don’t need to be Superman to get the word out.  Once the world of marketing used word of mouth, radio ads, and printed media to tell others about a business.  Now that we’re in the 21st century and can make use of computer connections, getting the word out is much less work.  Want to learn how The Six Figure Mentors can help you make those connections? Click on this link and learn more. Let us help you to get the word out!

Keep on Learning

When you walk down the aisle and graduate with your classmates, you may figure that your studies are done.  You’ve finally learned enough to move on. Don’t stop there! Your life will be so much more meaningful if you now begin to learn what you want to learn – not just what you have to learn.  Get a hobby – learn a language – take on a project. Why is it important to keep on learning?

To Find Yourself

She went to college to become a teacher.  She was with her students in the classroom for six years before she realized that this was not for her.  Months later, she graduated from the Police Academy and started a new career. Do yourself a life-changing favor:  choose the best career for you, the one that matches your interests, your talents, and your skills. When that match is made, you’ll keep on wanting to learn more.  At retirement, you’ll look back on years of a rewarding career that you really enjoyed.

To Promote Yourself

He left early to eat dinner before his Psychology class.  He was the trainer for the local electronics firm, and in class, he was learning more motivating others and communicating better. This young man had already learned an invaluable lesson:  to move up the career ladder, we need to keep on learning. Take workshops. Attend conventions and conferences. Go back to school. Some businesses will fund it all for you, more than willing to invest in you and your future with the company.  By learning more about what you do, you’ll become a more valuable employee and resource at work.

To Entertain Yourself

She was well beyond the age to debut on stage, but tap dancing was her passion.  She loved the music, she loved the rhythm, she loved the noise of the tap-tap-tap.  By having a hobby like that, she could keep in step with an exercise that made her happy.  Pursue a skill or a talent and turn it into something to do during your free time. Maybe you like DIY projects around the house.  Perhaps you would rather hike up a mountain. Do you enjoy reading mysteries or historical novels? Whatever it is – treat yourself to something that will keep you learning and keep you young.

….Now that we’ve looked at WHY it’s important to keep on learning, let’s look at a few ways HOW we can do that….

Read More

It doesn’t matter the format – but make words work for you.  Get your hands on anything that will help you learn more. Some read the New York Times from front to back.  Others listen to a book being read to them.  Still others view a podcast on YouTube and learn that way.  “Read” in any format you prefer, but make it a weekly if not daily goal to learn something new.

Ask More

Remember how in school it was best not to ask questions?  That would reveal how much you didn’t know. That’s behind you now.  Learn by asking. Talk to the experts. Get answers from those in special interest groups. Keep looking until you find the right answer, and look even beyond that to find yet another right answer.

Push More

Don’t allow yourself to flatten out.  Go to the next level. Play bridge? Keep learning until you are a Bridge Master and run tournaments in the American Contract Bridge League.  Like to run? Keep adding distance until you can run a half-marathon or go the entire 26.2 miles. Enjoy cooking? Keep trying new recipes so that you can treat your friends and family to delicious 10-course meals.  Learn more and more so that you can become better and better at what you do.

Education is mandatory during our formative years – after that, it’s a choice.  In order to develop your potential, add color to your thinking, be a learning superhero and keep right on learning.  Speaking of that, want to know more about using the Internet to build your business? Click on this link and see how virtual networking is another way to promote a business. Come learn all about it!

That’s Scary!

Even though we wear armor on the outside, often we are riddled with fear on the inside.  What are we afraid of? The top 10 most common fears are flying, public speaking, heights, the dark, intimacy, death, failure, rejection, spiders, and commitment.  Look at that? Rattlesnakes didn’t even make the list! So how can we deal with our fears and get on with our life? Let’s take a look.

Cartoon It

You probably weren’t expecting this as a method!  If you turn your fear into a cartoon, it’s not so ominous, not quite so scary.  For instance, if you’re afraid of the dark, see yourself huddled in the corner as a cartoon figure with one eye peering through your outstretched fingers close to your face.  Have a candle tiptoe toward you, and it won’t be dark anymore. It sounds goofy, but by reducing the seriousness of the fear, you might even get to the point where you can laugh at it.

Follow It

Now that may seem weirder still.  Give it a try. Take your fear all the way to the end.  Play what-if until the game is over. Let’s say your fear is failure.  Maybe you are afraid that you will lose your job, that things won’t work out.  So what would happen then? You’d have more leisure time. But what about paying the bills?  You’d learn to make-do and to budget your money more carefully. What if you ran out of money?  You’d ring the doorbell of your favorite relative with your suitcase in hand. When you take your fear to the next level, asking so-what-then – you’ll take some of the fear out of the fear itself.

Test It

Look at the facts.  For instance, what if you are afraid to speak in public?  Many people are. Even though you may quiver and shake, prepare some comments and give it a try.  Often those who give a talk are surprised that no one in the audience realizes how afraid they are.  That anxiety can actually become energy, somehow putting more oomph into a talk. Maybe you are afraid of something that isn’t even true – maybe you really are good at giving speeches!  Should you need some help with all of this, think about joining a Toastmasters Club nearby where they practice giving speeches and receiving feedback.

Love It

That doesn’t mean to love the fear, but to go beyond the fear by focusing on something you love.  Should you be afraid of intimacy, think of those who have loved you along the way. Focus on the positive experiences you’ve had with them and bask in the warmth of their fondness.  Love and fear cannot exist in tandem, so merely by remembering those who love you, your fear will diminish.

Friend It

Now you probably think that the oddest one was left for last.  If you somehow cannot shake the fear, then bring it along with you.  Just don’t let it take over. As they say, deal with what you can change and make those changes; if nothing can be done, then recognize that. Know that the fear is part of your perspective, but it doesn’t need to become your perspective!  Ask yourself if there are details of the fear that you can control, that you can change – and then do that.

We all have something we fear – that’s just part of life.  We can diminish our fears, though, so that they don’t keep us from enjoying life.  Should you have any fears about your business, come join us and we’ll show you how to succeed. Here at SFM, we offer Community, Training, and Support.  We’re here for you. Take a look at how by clicking on this link. We’ll show you the steps to take your business to the next level with no fears.

Efficiency is a Plan

Traffic engineers have masterminded the most efficient way for us to get from Point A to Point B.  Without these intricate highways, we would lose all sorts of time going up hill and dale, like they did in years gone by on dirt roads.  How can we engineer our days so that we get from Point A to Point B more efficiently–and effectively? Let’s look at several things we can do to tighten up our journey.

Tip #1: Stop Multitasking

There’s a modern belief  that we can get so much more done if we do more than one thing at the same time.  Not true! When we are focused, we have a better chance of getting one thing done effectively.  Otherwise, we may indeed complete more than one task, but perhaps neither in a stellar way. Instead, look at what you need to do in a day and get those things done one at a time.  You may not get everything done by the end of the day, but you will do a much better job with each task. Take it one task at a time, and you will be more efficient.

Tip #2: Start Delegating

Too often we think we can do it all.  If there’s someone else who is willing and able to do that task, say thank you!  Give the person a brief rundown of the goal of the project, and send them on their way.  If you are too busy, that makes others nervous. They have a sense that you don’t have time for them, or for anything else.  You may find that the other person completes the task even better than you would. Pass along the task and you will be more efficient.

Tip #3: Communicate Appropriately

If we send an email when what would work better is a face-to-face conversation or a phone call, then we have not used the right communication channel.  When something has all sorts of details, very few people can remember all of those – so put those in writing, perhaps in the form of a checklist. Plan what you need to say so that you don’t waste time communicating.  Too many people veer from the purpose of their message. Match the message with the means and you will be more efficient.

Tip #4: Put Things Away

Get organized.  Find a place for everything, so you won’t lose time looking for lost items!  Too often we can’t remember where we put our keys or our phone or maybe the TV remote.  We’ll search everywhere, practicing some common swear words, and fumbling through all of our stuff.  There’s little that makes us grumpier than not being able to find something – and then once we find it, we are grumpy about the time we wasted looking for it.  Manage your things and be consistent – put them in the same place each time – and you will be more efficient.

Tip #5: Plan Your Day

Make a list.  Figure out what you are going to do and when.  There’s much satisfaction to be had when you get to cross something off your list.  On that list, estimate how long it will take to complete the task and stick to that.  Stay focused, or you’ll find that you ricochet through your day, doing this and then skipping several of the details when you go on to that.  At the end of the day, you want to have a sense of accomplishment – not just several tasks only partially completed. Create a schedule and stick to it and you will be more efficient.

Being efficient sure makes your life easier!  You can get more done in less time–just think what you could do with “extra” time!  As Stephen Covey reminds us, “If the ladder is not learning against the right wall, every step we take just gets us to the wrong place faster.”  Speaking of that, if you would like to climb up the ladder to the top rung, come join us at The Six Figure Mentors.  We’ll teach you how to become much more efficient in your online marketing business and take it beyond Point A and Point B to Point Z.

Catching Their Eyes

That’s how it gets started.  If you want to get someone’s attention, start with the eyes.  Sure, it can be done with a picture – like this one – isn’t that a beauty of a car? – but it goes above that.  Write an eye-catching subject line so potential customers will be sure to open the email message. Let’s discuss some tips to writing one of those.

WHO?  Make It Personal

What is the connection between your business and your potential customers?  What interesting fact might pique their interest? Tuck that into your subject line so that they see the connection, too.  For instance, if your product is skin care and your customer base is in the southwest, then you can punctuate that link. (1)  Want to Gear Up for Those Hot Haughty Days? (2) Prevent Lizard Skin! (3) Save Your Pores. These three subject lines are geared to those who know the heat of the desert sun and its results.  Customers will have a sense because of the subject line that they are among those WHO would be interested.

WHAT?  Tap Into Urgency

What about your offer puts a time-stamp on it?  What is some aspect of your product or service that will create a need in your potential customer?  Maybe those being sent the email message don’t yet know that they need it – so let’s invite them to click and look so that they will know.  Capture that urgency in your message: (1) Have You Heard? (2) Do You Have One Yet? (3) How Did I Ever Live Without This? These three subject lines inspire curiosity.  Customers want to know WHAT so they open the message.

WHERE?  State the Area

Some messages are location-based.  Your business may be holding a sale in a certain location on a weekend coming up.  If the subject line lets potential customers know where the event will be, that might intrigue them enough to read the message.  Add the location in the subject line. (1) Arts & Crafts at Udall Park This Weekend! (2) Join Others at the Civic Center to March. (3) Leave Your Car at the Harvard Yard.  These three subject lines may spark interest if the location is convenient and nearby. Customers want to know WHERE before they find out more.

WHEN?  Save a Date

Discounts are for a limited time.  Customers are well aware of that, and sometimes this prods them to buy now.  They want to get the service or product before the price goes up or the item is no longer available. Encourage these thoughts with these words. (1) Only 3 Days Left! (2) Sale Goes on Until Sunday. (3) Limited Time Only!  These three subject lines inspire inclusivity. They are in that inner circle of those who know about the sale. They want to know WHEN so they open the message.

WHY?  Give a Sneak Peek

People like to shop for bargains.  They also want to know how something works.  Sometimes it’s important to pack that detail into a subject line. Maybe once they understand the steps it takes, they’ll more easily match it to what they want and need.  Satisfy their search with information. (1) We’ll Show You How. (2) Here Are the Three Steps. (3) Take This Tour With Us.  These three subject lines show potential customers more about the product or service. They want to know WHY it works so they will know whether to sign on the dotted line.

HOW?  Make an Offer

Even the wealthy customers want a good deal!  Who would want to pay full price – even if it’s well worth it?  Lure them to purchase with a discount or a coupon code and entice them with a subject line.  (1) Only a Few Get a 20% Discount! (2) Buy Now and Pay Less! (3) Read Now to Pay Only $99. These three subject lines inspire exclusivity.  Customers want to know HOW so they open the message.

You only have a split-second to get their attention.  Those who scan their email messages only open a few. Write a subject line that will ensure that your messages are read.  There’s more to learn about connecting with your customers and personalizing your marketing campaigns. Join us at Six Figure Mentors and read a relevant marketing guide that tells you more about this topic – “Email Marketing Secrets.”  It’s no secret, though, that it all starts with the subject line.

Keeping Track

This pile is overwhelming, isn’t it?  Postcards, photographs, and who knows what else.  Organizing these may be a task that no one has yet tackled, but once it has been done, it would be easy to find one item out of all of these.  The same thing happens in our Inbox. We get email messages from all over the globe about topics that run the gamut. Do we just let these messages add up, add up, add up – making our mailbox as overwhelming as this pile?  Instead, we can use a mail management strategy to keep track of the messages we have on hand. Let’s look at this simple strategy using folders that begin with a T.

T is for Trash

The first T is that trash can that is right there to use when you are sorting through your mail.  Much of what is sent to us is unsolicited junk mail. No reason to keep any of that. As soon as you suspect its worth – or lack of it – click on it and delete.  You’ll see the number of messages in your Inbox shrink as you transfer them from your mailbox into the trash. Ahhh – what satisfaction there is when you empty the trash!  Done and gone!

T is for Tell

Some messages may inspire some interest, but perhaps the focus is not your forte.  Do you know someone who could tackle the task? Forward the message with a quick note at the start to let Joe or Josie know why you thought this might be of interest.  As soon as the message is sent, you can save it in the Tell folder to follow up or move it to join its comrades who are already in the trash bin. Done and gone!

T is for Task

Some messages deserve an immediate response.  Perhaps it’s something you must do – or undo – or redo – and you want to be punctual about it.  Go ahead and tackle each one of those as soon as you read the details. Respond in whatever way is necessary and get the work done.  Glance through the text to see what the gist of it is, and then get cracking. Once you have completed the task, delete the message and send off your response.  You’ll have record of the task and your response in your Sent folder, so you are set. Done and gone!

T is for Time

Most messages do not warrant a quick reply.  You’ve got time to do it. Maybe you have a day, maybe a week, maybe more.  Create Time folders that focus on that detail: Time – End of the Day, Time – End of the Week, Time – End of the Month – and then put each message in the appropriate folder.  Remember to circle back, depending on the time of the response needed. Removed from the inbox and filed away for later. Done and gone!

T is for Treasures

Perhaps Uncle Harvey sends you jokes.  Maybe your sweetheart sends you photographs and poetry.  Some other messages may be those that aren’t necessary but that you want to save.  You don’t want to leave them in your Inbox. The name of this game is to have an EMPTY mailbox!  So, file these in the Treasures folder for safe keeping. Done and gone!

Once all of these messages are in their place, you’ve no more messages in your Inbox.  That was your aim – you are now keeping track of your mail by filing it where it needs to go.   Tracking your messages and applying the T-Strategy to your Inbox are formidable tasks the first time around.  Take the time to do it – even in installments if that’s all you can manage. Once your mailbox is cleaned up and each message is in a T-folder, it’ll be so much easier to manage your mail.  Want to learn more about how you can manage your email rather than letting it manage you? Check out the marketing guide we have available on Email Marketing Secrets we have available for our Six Figure Mentors customers.  Getting organized and managing the details can make all of the difference!

Getting Cozy

Even with his downturned smile, this pug looks cozy, all wrapped up in a soft blanket.  What’s that have to do with business, you might ask. Think of the blanket as your product or service – how well do you know it?  How cozy are you? In order for your customers to be convinced to purchase, you need to know your product or service inside and out.  So, how do you get cozy with it? Let’s look at a few questions you can ask yourself to get started. 

Question #1.  What is your product or service?

This is probably the easiest question.  Just spell it out. What is it you are selling?  It might be a tangible product like jewelry or washing machines or Jaguars.  Perhaps it’s a service like housekeeping or accounting or dog walking. Spell it out.  Focus on the pug of your business. 

Question #2.  What does it do?

Be specific about what the product or service does.  If we look at the list of products above – jewelry implies a sparkly commitment, washing machines keep us smelling fresh Jaguars are a sporty way to travel around town.  If we look at the list of services above – housekeeping puts a slick sheen to the inside of your house, the accountants will remind you to stay out of the red and keep in the black, and the dog walkers out there keep the pugs happy and healthy in the fresh air.  Spell it out. Focus on the blanket of your business.

Question #3:  Why would a customer need it?

This question may lead to your asking questions.  Find out from current customers why they need it. Test the market and give folks a free sample or trial to get feedback from them.  Or just figure out why you would need it and start there.  If we look at the list of products above – jewelry can be a convincing celebration of a special event, washing machines are a necessity if you want people close by, and a Jaguar would raise your status around town.  If we look at the list of services above – housekeeping by someone else gives you some free time, accountants will tell you what needs to be done to keep your business afloat, and the dog walkers may take your place when you are at work or on vacation.  Spell it out. Focus on the attributes of your business blanket.

Question #4.  What makes yours better?

Brag when you answer this question.  Think of your competition. Line by line, determine why what you offer has more appeal.  If we look at the products above – maybe your jewelry is more valuable but costs less money, perhaps your washing machine has the best service record, and your Jaguar gets more attention than driving any other car around.  If we look at the services above – your staff puts a spit and polish on your house and charges $10 less, or maybe your accounting firm has been in business for 54 years with an excellent record, or your dog sitting business offers a choice between care in your house or at a dog hotel.  Spell it out. Focus on the best attributes of your business blanket.

Question #5.  Who is your target buyer?

Be really specific here.  Go through the entire list:  Male or female? Young or old or somewhere in-between?  Years in school? Particular career? Annual salary? You’ll want your marketing to appeal to these folks – not to everyone, but to those who will be interested in your product or service.  If we look at the list of products above, the most important detail about the buyer might be – jewelry for those getting married, washing machines who are starting from scratch, and Jaguars for those with extra money in the bank or excellent credit.  If we look at the services above, the most important detail about the buyer might be – work status for housekeeping, income management for an accountant, and dogs alone at home for the dog walkers. Spell it out. Focus on those who might want to be in the thick of a soft blanket.

Getting cozy with your product or service not only helps you tailor your sales campaign to focus on the best-selling details, but also helps you determine who your best customers would be.  Want to learn more? Check out the marketing guides we have available for our Six Figure Mentors customers.  Get cozy with the process, and you’ll be as happy as a pug!

Reaching Out

This 21st century of ours has created a society that tends to reach out in electronic ways – telling personal stories on social media, texting a quick message to a friend or family member, and describing details of their lives in emailed blogs. How can you take full advantage of this electronic age we’re in to reach more people? Let’s take a look.

Connection #1: Choose the Right Platform
What is the best way to reach your customers – or your potential customers? How do they reach out to you? That’s often the best indicator of how to connect with them. Choose the channel that makes the most sense for you. For instance, would more of your customers prefer to call customer support on the phone or ask questions through Live Chat on their computers?

Connection #2: Use Positive Social Proof
So much of what we hear and read nowadays focus on the negative. Let’s do our part to turn the tables. Companies will claim that XX% of people do NOT do such-and-so. Let’s tell the world about what is going right with your product or service. For instance, one of the best ways to do this is to ask your best customers for testimonials. How have they been helped? What are they doing differently now because of their purchase? People out there often connect with stories.

Connection #3: Capture Your Product’s Momentum
Think of that recent baseball game where the batter was up and the bases were loaded. There’s so much excitement in momentum. You and your team are feeling the momentum, but let’s make sure your customers know more about it. For instance, broadcast messages about the latest features of your product or the current sale price of your service. Keep your customers in the know so they can speak about you in the present tense.

Connection #4: Use the Words They Love to Hear
Certain words trigger action and reaction. Others encourage customers to buy. Which words? Ironically enough – the word FREE – and NEW – and INSTANTLY. It’s important to uphold the promises that are part and parcel of these words. For instance, when customers get more for their money, they are happy campers. In fact, your customers will enjoy those purchases even more because of the connections made when using those words.

Connection #5: Don’t Just Sell – Educate
Customers who feel as though they are in the dark will spread that word. The more people know about your product or service, the more they’ll appreciate its value and the more they will know how to make the best use of it. For instance, create customer support articles for your Knowledge Base or send out email campaigns providing tips and techniques or offer ongoing classes.

We literally have the world at our fingertips! We can use electronic ways to connect with people, to reach out. Stay in closer touch with people to let them know that you care about their needs, their welfare, their lives. Keep these connections in mind and reflect on how others connect with you. Here’s another way to connect: use the tools and training we offer at Six Figure Mentors and build your business.