From Lead to Lead: Building a List

Do you get the sense that you are going around in circles trying to find leads?  You’ve got all sorts of ideas about how to market your product or service. All you need now to make it work is to find the right people!  Building a customer base is essential for a business to succeed, so let’s take a look at how you can get more leads.

WHO Are They?

The right people – your potential customers – need to be described. Think of your product or service and then picture the ideal customer for it.  That’s who you want to meet and greet.

Sure, it’s nice to welcome other people to your website and introduce what you sell to them, but if they are not the ones who will reach for their wallets, then it’s a waste of your time and energy.  Once you know WHO, then you are ready for HOW.

HOW Do You Connect With These Folks?

Get out there.  Talk to people. If you are catering to a local market, join clubs, make business cards, get yourself known.  Make business cards to share with local folks with your opt-in link printed on them to let them know how to reach you.  If you are seeking online traffic, join Facebook Groups and make comments. Include your opt-in link in your signature when you post comments on Facebook. 

Post links to blogs – and if you don’t feel comfortable as a wordsmith, hire someone to write them for you. Focus on all sorts of topics in your informative and interesting blogs and then provide your link at the very end of it.  Just remember the 80/20 rule – 80% information, 20% sales. Let people get to know and trust you, and then you can tell them about your business. Give these folks a way to connect with you and your business. Once you know HOW, then you are ready for WHERE.

WHERE Do You Send Them?

Your opt-in form will capture their essential contact information – name, email address, and phone number (if you need that).  Once they click on that link to send their information to you, they’ve become a lead. The opt-in page sends them to your sales page so that they can learn more about your business and what it has to offer. 

Make sure that your sales page looks spiffy. Provide the details and benefits of your product and service. Give them a link to make the purchase. Remember that your website needs to be an active “showroom.”  Spruce it up with color and graphics and fun things to look at. Plus, put different links on it so people can tell you that they are interested. Give something away – a coupon or a short eBook on tips or a ticket to a special sales event.  Encourage comments from your customers. Once you know WHERE, then you are ready for WHAT.

WHAT Do They Want or Need?

As for your sales page, that’s where you advertise your product or service and turn leads into customers.  What is it about what you are selling that has instant appeal? Focus on those elements. What do others say about your product or service?  What features do you like best about what you sell?

Now think of some colorful ways to describe those and don’t just use words. The eyes have it when it comes to online marketing, so be sure to capture all of this in graphics – photographs, drawings, and videos, too. Include the most stellar comments from satisfied customers.

Not too long ago, you had to market your business one person at a time.  How arduous! How time-consuming! Now you can reach many with little effort.  In fact, you can automate your online marketing with our tool – Online Sales Pro.  With this tool, you can send broadcast messages to your list, updating your customers with anything new or information about a sales event. 

You can also send leads a follow-up series of messages, letting them know more about your product or service in each one. Space them out every couple of days to pique their interest.  As for us here at Online Sales Pro. We’re here to help you connect with your leads and to build your list. And know this – we’re always glad to help!   

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