Is Too Much TOO Much?

We need to create limits and boundaries.  Perhaps no one would complain about such an extravagant display of flowers, but there are certainly other areas where we must say, “WHOA!”  Time! Money! Details! Those three items are far from flowering, so let’s take a look at how you can draw the line between yourself and others.

TAKING YOUR TIME!

Think of that time you were late for an appointment because a neighbor nabbed you on the way and wanted to talk and talk and talk.  You didn’t want to appear rude – but! Sometimes we waste our own time by not planning out our days. No matter how your time is taken, safeguard it.  You know what they say. We can’t get back any lost time. It’s gone for good. Treasure it. Don’t waste it. Take your time with the right things – but make sure that you are the one taking it.  Don’t allow others to take your time.

TAKING YOUR MONEY!

We often pay too much.  People are glad to take the extra money from us, but why burn your paychecks on what you can purchase for less?  Take a second look to see if you can find a way to pay less. That’s where the Internet can help you. With just a few keystrokes, you can do a quick survey of how much an item is worth across the board.  It’s a wise aphorism that needs to become a motto: “People are rich because they don’t spend their money.” Don’t allow others to take your money.

TAKING YOUR DETAILS!

It’s one thing if you are doing some research and need to find an answer in these books.  It’s another thing when it’s YOUR information that is out there, and people can do research about YOU.  Be resistant to providing too much information. Question the need for your details. Avoid posting personal data anywhere in the electronic world.  Set the boundaries so that your details can be as private as possible! Don’t allow others to take your details.

We sure don’t want to live in a tower, but poet Robert Frost told us that fences do make better neighbors. Secure your yard so that you don’t encourage others to take what they want from you.  What you have is worth keeping close. Your customers are also worth keeping close. Be in touch with them to let them know how they can save time, save money, and provide only the necessary information to learn more about bargains and sales you may be running.  Check us out at The Six Figure Mentors to keep in closer touch with those interested in your products and services.  Then you’ll be doing just enough!

Finding the Right Words

We use words to answer questions, to make suggestions, to make sales.  Which words work best for our business? And where do we find them? You might find it ironic that in an attempt to find more customers, you actually will find those works from your customers.  How does that work?

WHO ARE THEY?

Get to know those who are your customers.  How would they describe themselves? What are their likes and dislikes?  What are some of their favorite things? The more you find out about your current customers, the more you can use that image in mind when you are designing your next marketing campaign.  You want to have more people like these folks, so use those words to attract them.

WHAT QUESTIONS DO THEY ASK?

Once someone has used your product or service, what questions do they have afterward?  Focus on those. Use those words to find solutions and answers – and then make good use of those words.  If they’ve had those questions, others may, too, so answer them before they have them. Use the words to support your current customers and to convince those who have not yet arrived.

WHAT DO THEY SAY?

Feedback from your current customers may be the best source for the words to attract new customers.  When people are happy about your service and product, ask them to be specific. What is it that they like the best?  How can we make it even better? Their responses are golden. Use their comments to build your next advertising campaign.  Quote them when you describe the features. Focus on how to improve your business and then advertise that. Feedback is such an invaluable source of words.

The words we might use on our own may not be the ones that will attract new customers.  Find those words from your current customers and take full advantage of them. We have more words for you and your marketing campaigns.  Check us out at The Six Figure Mentors to send newly-worded messages to your clients.  We’ve even got campaigns developed by a marketing guru with our Express Setup purchase. We’ll help you to find the right words!

Food for Your Brain

Just like we need a balanced meal for our bodies, research done by neuropsychiatrists Dan Siegel and David Rock tell us that we need a platter of brain food for a healthy mind.  Including the following seven activities for your gray matter in your daily diet, your brain will function much better. Let’s take a look at how we should spend time for our brain.

SLEEP TIME

Your body needs sleep more than you may know.  Many of us stay up late, getting just one more thing done, and the morning surprises us.  The night flew by too quickly! Your brain takes that rest time to do some housekeeping, integrating what is happening during your waking hours.  When you are asleep, your mind and your body are not. They are working together, digesting food, making good use of sugar, and being vigilant against germs, viruses, and other internal varmints. TAKE TIME TO SLEEP!

PHYSICAL TIME

Instead of telling yourself that you’ll do it tomorrow, get to the gym today.  It’s not just your body that benefits from exercise. Believe it or not, Siegel and Rock and other medical professionals will tell you that moving those muscles help to make the brain grow and stay healthier for longer.  Go for a swim, take a walk, ride a bike. TAKE TIME TO MOVE!

DOWNTIME

We live in such a frenzied, quick-paced world that we seldom take the time just to pause.  To sit and do nothing. To chill. Just to relax. Too often we think that kicking back is not productive.  Not so. Our brains enjoy a little rest with nothing in particular to think about. TAKE TIME TO RELAX!

FOCUS TIME

It’s also important to have time on your mind platter to think something through and in a burst of cerebral activity, see it through, to put it into focus.  Take a good look at a project you are working on or a solution you are pondering. Figure things out. Don’t let anything interrupt you. Stay put with your phone off and concentrate.  TAKE TIME TO CONCENTRATE!

PLAY TIME

Your brain also enjoys moments of fun and games.  Don’t always keep your brain in serious mode, but instead, break away to play a Sudoku game or to color a picture or to sing a song.  Let the child in you emerge and enjoy your youth lived at a later time. Giggle with friends, go to a musical, catch the latest show. TAKE TIME TO HAVE FUN!

TIME IN

Perhaps you don’t have a labyrinth nearby, but take the time to reflect, to go inside and explore your thoughts and feelings about things.  By integrating your emotions with your logic, you can better make sense of things. Experiencing your emotions puts color to your way of thinking, and anchoring your thoughts with the strength of logic helps you to balance your reactions.  TAKE TIME TO PONDER!

CONNECT TIME

Get out and talk to people.  Enjoy the sunshine. Be in awe of your surroundings.  Mother Nature’s best shows are often ignored accidentally.  Be grateful of what you have and pass along a compliment to someone else.  Do something nice without getting caught. Connecting with others helps you to connect with yourself.  TAKE TIME TO BE KIND!

The USDA has moved from the Food Pyramid to the Food Plate.  That’s what inspired Drs. Dan Siegel and David Rock to create the equivalent for these brains that make us who we are.  So you can be a better person, be sure to treat your brain to these seven time zones so that your brain will be at its healthiest.  Likewise, if you would like your business to run better, come join us at The Six Figure Mentors to add new items to your marketing platter.  We would love to show you what we’ve learned along the way about maintaining a healthy business!

Getting a Head Start

“Good morning is a contradiction of terms.”  That was Garfield’s motto, the orange cartoon cat Jim Davis created years ago.  If we start our day like grumpy Garfield, the rest of our day may not get much better.  That won’t get us very far, so let’s see some ways we can put a positive spin to our day by what we do in the morning. 

Take Time to Meditate

A few minutes of unfocused musing helps to clear the slate and erase any negative self-talk.  Research indicates that taking time to reflect strengthens your self-control, improves your habits, and enhances your memory. Sit comfortably, breathe in deeply, and let your mind drift away from worries and concerns.  Morning meditations start your day with a fresh start, pushing away from that busy mind syndrome.

Take Time to Thank

Reflecting on all that is going well in your life helps to recharge your perspective.  Being grateful now somehow brings more reason to be grateful later. Much has been written about the power of positive attraction, and that all starts by saying thanks.  Take it one step beyond and tell others that you are grateful for them and what they mean to you, giving them specific reasons. Gratitude starts your day with a brighter start, knowing it makes us realize that what we have is just enough.

Take Time to Write It Down

Having only a vague sense of what needs to be done today can weigh you down with a gray heaviness, pushing creativity to the back corners of your mind, increasing angst and anxiety.  Write it down. Create a list and put the tasks in order, so that you can plan your day efficiently and effectively. Being organized gives your day a gentle start with a plan to make the most of the time you have.

Positive morning rituals will give you a head start on the rest of your day.  When you approach your day and start your mornings with a positive attitude, you’ve got an advantage.  You’ve reset your mind to seek out more answers, more opportunities, more adventures. Want to give your business a head start?  Click on this link and bring a new ritual to your business.  The six Figure Mentors is a way to learn all about the advantages of online marketing and to move forward faster.

Boost Yourself

It’s not always going to be easy.  You’ll have dry times when there are few sales.  You might even start doubting yourself, doubting your business.  That’s exactly when you need to boost yourself. How do you do that?  Let’s find out.

Don’t Compare

Often we compare ourselves to our neighbors, to our colleagues, or even to our friends.  That’s a no-go. When we do that, we’ll often walk away unhappy with ourselves and our own details.  Instead, compare yourself with how you were yesterday. Do what it takes to make changes today so that you’ll be more successful and confident, knowing that you’ve learned from mistakes you’ve made and can do things even better.  As Rosalynn Carter once said, “You have to have confidence in your ability, and then be tough enough to follow through.”

Take Good Care

Aim to stay healthy.  Avoid the usual habits that cause stress to your body – drinking, smoking, overeating.  Treat yourself to exercise and fresh air. Go to annual checkups and make sure that everything is ticking and talking right.  Get enough sleep. When you take better care of your body, it will take better care of you. Maintain your health, treat yourself well, and that in itself will boost your spirits overall. Thomas Jefferson reminds us that “…health is worth more than learning.

Do What You Dare

Too often we might be rough on ourselves.  That dark voice inside may whisper the negative – letting us know that we can’t and we won’t and we don’t.  Instead of trying to drown out that voice, use it as a challenge. Maybe you can do that.  Maybe you will do that.  Maybe you do that already.  Embrace those doubts about yourself and test them out.  Are they true? If not true, plow through them. If they are true, then see what you can do to work around them.  Lou Holtz tells us, “Ability is what you’re capable of doing. Motivation determines what you do. Attitude determines how well you do it.”

When you boost yourself, your self-confidence gets a lift.  When you feel good about yourself, you’ll often be more willing to try new things, to take more risks, and to enjoy life more.  That boost can also refresh your approach to your business. We can also help you boost your business. Click on this link and learn more.  We’d be glad to help you lift off the ground!

Leverage Facebook Groups to Increase Web Traffic

Facebook groups can be a valuable tool for business owners. Online marketing for small biz requires using the best tools to get the most value and that includes Facebook groups. It’s free to join a group, and there are millions of them available on the social media site.

How to Find Relevant Facebook Groups

One of the great things about Facebook is that it will suggest groups to you, based on your likes. So once you’ve joined a few groups, you’ll start seeing suggestions for others that suit your niche. However, to get started, you have to find some on your own.

You can find groups for literally any topic under the sun, so look carefully at your target audience and figure out what groups they’re hanging out in. Then go join a few of these.

Many business owners join FB groups that are created for business owners. While this can be great to bounce ideas off other people, it’s not a good place to reach your audience (unless your audience is other business owners). You will see more results when you join groups where your audience is hanging out.

Once you’ve found and joined several groups, what do you do?

Making Use of Facebook Groups

The first thing you should do in any Facebook group is read the instructions and rules. Every group has these, either in the group description or in a pinned post on the group page. Make sure you understand what is allowed and what is not.

With the rules in mind, you can then begin to interact with the group and leverage the information you glean.

Introduce yourself: You should always present yourself as an individual on these groups, so introduce yourself, not your company. Most groups allow for a link in the introduction post, but be sure to read the rules to make sure. Then post an intro that explains who you are, any relevant information in regards to the niche, and what you do.

Ask questions: Go ahead and ask people questions in the group. It’s a great way to interact, but it has the added bonus of helping you glean information. Use the questions to build up a better avatar for your target audience.

Read posts and take notes: You will quickly notice that many people post about their problems in these groups, hoping someone can shed some light on things. You should be careful not to promote your solution in these cases, but make a note as to what everyone is looking for. This information can be invaluable when planning your own services.

Participate in threads: Become an active part of the groups you join. Gradually, people will start to notice your comments, and if you’re adding value, they will begin to see you as an expert in your industry. For example, if you post ideas for woodworking in a group on carpentry and frequently offer creative solutions, people will begin to look for you when they have questions.

Promote when allowed: Many Facebook groups allow you to promote your business on certain days or in certain group threads. Make sure you take advantage of these opportunities and present the members of the group with an offer they’ll love. It’s a great way to increase email subscribers or to gain clients.

Facebook groups aren’t the first place most people look when they’re planning on promoting their business, but if you’re already on the site, it makes sense. With a well-thought-out plan, you can easily interact in groups with just a few minutes of your time each day.

Conclusion

Facebook is an integral part of online marketing for small biz, so learn to put it to good use. Take advantage of the many options for marketing that the site provides and watch your business grow.

Get the Word Out There

Your business will only boom when you get the word out.  Unless you’ve got super powers, you’ll need to use these four marketing channels to tell others about your product or service. It’s best not to choose just one channel – the more of them you use, the better chance you’ll have of reaching more customers for your business. Let’s take a look at each one.

Word of Mouth

People sure do like to talk!  When you are passionate about your product or service, that enthusiasm can be contagious.  Talk to anyone who crosses your path about what you do for a living – friends, family, neighbors, and hey – even the check-out lady at your local grocery store. Be specific about how what you sell can benefit others – and then tell them how they can learn more about it. Who needs to hear more about your business?

Email

Once upon a time, we had to write to one person at a time.  Sending out holiday cards was a painstaking process that many started on the first of December.  Not any more! You can send an email to all sorts of people all at once. You don’t want to send just one, though.  Put your messages on a calendar, telling your potential customers a little more each time. By inserting the link to your sales page in the message, those who get your emailed message can click on it to learn more.  Who can you reach with an emailed message about your business?

Social Media

Nowadays, people stay connected with social media.  Old friends find each other, new friends are made, and we learn more about each other – even getting timely reminders right before their birthdays.  You can use social media to promote your business. Sure, it takes planning and some of your marketing dollars, but the word can get out beyond the people you know or your current customers.  Have you checked out how to tap into social media?

Podcasts

This channel may seem to be more than you can handle.  Not so! With today’s technology, we don’t need some fancy schmancy studio to make a rather professional broadcast about a product or service. Often it’s helpful for people to see how it all works.  By showing them the steps, rather than talking or writing about them, everything will click for these potential customers. Do you have a list of podcasts you could create to show customers how to use your product or service?

You don’t need to be Superman to get the word out.  Once the world of marketing used word of mouth, radio ads, and printed media to tell others about a business.  Now that we’re in the 21st century and can make use of computer connections, getting the word out is much less work.  Want to learn how The Six Figure Mentors can help you make those connections? Click on this link and learn more. Let us help you to get the word out!

Keep on Learning

When you walk down the aisle and graduate with your classmates, you may figure that your studies are done.  You’ve finally learned enough to move on. Don’t stop there! Your life will be so much more meaningful if you now begin to learn what you want to learn – not just what you have to learn.  Get a hobby – learn a language – take on a project. Why is it important to keep on learning?

To Find Yourself

She went to college to become a teacher.  She was with her students in the classroom for six years before she realized that this was not for her.  Months later, she graduated from the Police Academy and started a new career. Do yourself a life-changing favor:  choose the best career for you, the one that matches your interests, your talents, and your skills. When that match is made, you’ll keep on wanting to learn more.  At retirement, you’ll look back on years of a rewarding career that you really enjoyed.

To Promote Yourself

He left early to eat dinner before his Psychology class.  He was the trainer for the local electronics firm, and in class, he was learning more motivating others and communicating better. This young man had already learned an invaluable lesson:  to move up the career ladder, we need to keep on learning. Take workshops. Attend conventions and conferences. Go back to school. Some businesses will fund it all for you, more than willing to invest in you and your future with the company.  By learning more about what you do, you’ll become a more valuable employee and resource at work.

To Entertain Yourself

She was well beyond the age to debut on stage, but tap dancing was her passion.  She loved the music, she loved the rhythm, she loved the noise of the tap-tap-tap.  By having a hobby like that, she could keep in step with an exercise that made her happy.  Pursue a skill or a talent and turn it into something to do during your free time. Maybe you like DIY projects around the house.  Perhaps you would rather hike up a mountain. Do you enjoy reading mysteries or historical novels? Whatever it is – treat yourself to something that will keep you learning and keep you young.

….Now that we’ve looked at WHY it’s important to keep on learning, let’s look at a few ways HOW we can do that….

Read More

It doesn’t matter the format – but make words work for you.  Get your hands on anything that will help you learn more. Some read the New York Times from front to back.  Others listen to a book being read to them.  Still others view a podcast on YouTube and learn that way.  “Read” in any format you prefer, but make it a weekly if not daily goal to learn something new.

Ask More

Remember how in school it was best not to ask questions?  That would reveal how much you didn’t know. That’s behind you now.  Learn by asking. Talk to the experts. Get answers from those in special interest groups. Keep looking until you find the right answer, and look even beyond that to find yet another right answer.

Push More

Don’t allow yourself to flatten out.  Go to the next level. Play bridge? Keep learning until you are a Bridge Master and run tournaments in the American Contract Bridge League.  Like to run? Keep adding distance until you can run a half-marathon or go the entire 26.2 miles. Enjoy cooking? Keep trying new recipes so that you can treat your friends and family to delicious 10-course meals.  Learn more and more so that you can become better and better at what you do.

Education is mandatory during our formative years – after that, it’s a choice.  In order to develop your potential, add color to your thinking, be a learning superhero and keep right on learning.  Speaking of that, want to know more about using the Internet to build your business? Click on this link and see how virtual networking is another way to promote a business. Come learn all about it!

That’s Scary!

Even though we wear armor on the outside, often we are riddled with fear on the inside.  What are we afraid of? The top 10 most common fears are flying, public speaking, heights, the dark, intimacy, death, failure, rejection, spiders, and commitment.  Look at that? Rattlesnakes didn’t even make the list! So how can we deal with our fears and get on with our life? Let’s take a look.

Cartoon It

You probably weren’t expecting this as a method!  If you turn your fear into a cartoon, it’s not so ominous, not quite so scary.  For instance, if you’re afraid of the dark, see yourself huddled in the corner as a cartoon figure with one eye peering through your outstretched fingers close to your face.  Have a candle tiptoe toward you, and it won’t be dark anymore. It sounds goofy, but by reducing the seriousness of the fear, you might even get to the point where you can laugh at it.

Follow It

Now that may seem weirder still.  Give it a try. Take your fear all the way to the end.  Play what-if until the game is over. Let’s say your fear is failure.  Maybe you are afraid that you will lose your job, that things won’t work out.  So what would happen then? You’d have more leisure time. But what about paying the bills?  You’d learn to make-do and to budget your money more carefully. What if you ran out of money?  You’d ring the doorbell of your favorite relative with your suitcase in hand. When you take your fear to the next level, asking so-what-then – you’ll take some of the fear out of the fear itself.

Test It

Look at the facts.  For instance, what if you are afraid to speak in public?  Many people are. Even though you may quiver and shake, prepare some comments and give it a try.  Often those who give a talk are surprised that no one in the audience realizes how afraid they are.  That anxiety can actually become energy, somehow putting more oomph into a talk. Maybe you are afraid of something that isn’t even true – maybe you really are good at giving speeches!  Should you need some help with all of this, think about joining a Toastmasters Club nearby where they practice giving speeches and receiving feedback.

Love It

That doesn’t mean to love the fear, but to go beyond the fear by focusing on something you love.  Should you be afraid of intimacy, think of those who have loved you along the way. Focus on the positive experiences you’ve had with them and bask in the warmth of their fondness.  Love and fear cannot exist in tandem, so merely by remembering those who love you, your fear will diminish.

Friend It

Now you probably think that the oddest one was left for last.  If you somehow cannot shake the fear, then bring it along with you.  Just don’t let it take over. As they say, deal with what you can change and make those changes; if nothing can be done, then recognize that. Know that the fear is part of your perspective, but it doesn’t need to become your perspective!  Ask yourself if there are details of the fear that you can control, that you can change – and then do that.

We all have something we fear – that’s just part of life.  We can diminish our fears, though, so that they don’t keep us from enjoying life.  Should you have any fears about your business, come join us and we’ll show you how to succeed. Here at SFM, we offer Community, Training, and Support.  We’re here for you. Take a look at how by clicking on this link. We’ll show you the steps to take your business to the next level with no fears.

Efficiency is a Plan

Traffic engineers have masterminded the most efficient way for us to get from Point A to Point B.  Without these intricate highways, we would lose all sorts of time going up hill and dale, like they did in years gone by on dirt roads.  How can we engineer our days so that we get from Point A to Point B more efficiently–and effectively? Let’s look at several things we can do to tighten up our journey.

Tip #1: Stop Multitasking

There’s a modern belief  that we can get so much more done if we do more than one thing at the same time.  Not true! When we are focused, we have a better chance of getting one thing done effectively.  Otherwise, we may indeed complete more than one task, but perhaps neither in a stellar way. Instead, look at what you need to do in a day and get those things done one at a time.  You may not get everything done by the end of the day, but you will do a much better job with each task. Take it one task at a time, and you will be more efficient.

Tip #2: Start Delegating

Too often we think we can do it all.  If there’s someone else who is willing and able to do that task, say thank you!  Give the person a brief rundown of the goal of the project, and send them on their way.  If you are too busy, that makes others nervous. They have a sense that you don’t have time for them, or for anything else.  You may find that the other person completes the task even better than you would. Pass along the task and you will be more efficient.

Tip #3: Communicate Appropriately

If we send an email when what would work better is a face-to-face conversation or a phone call, then we have not used the right communication channel.  When something has all sorts of details, very few people can remember all of those – so put those in writing, perhaps in the form of a checklist. Plan what you need to say so that you don’t waste time communicating.  Too many people veer from the purpose of their message. Match the message with the means and you will be more efficient.

Tip #4: Put Things Away

Get organized.  Find a place for everything, so you won’t lose time looking for lost items!  Too often we can’t remember where we put our keys or our phone or maybe the TV remote.  We’ll search everywhere, practicing some common swear words, and fumbling through all of our stuff.  There’s little that makes us grumpier than not being able to find something – and then once we find it, we are grumpy about the time we wasted looking for it.  Manage your things and be consistent – put them in the same place each time – and you will be more efficient.

Tip #5: Plan Your Day

Make a list.  Figure out what you are going to do and when.  There’s much satisfaction to be had when you get to cross something off your list.  On that list, estimate how long it will take to complete the task and stick to that.  Stay focused, or you’ll find that you ricochet through your day, doing this and then skipping several of the details when you go on to that.  At the end of the day, you want to have a sense of accomplishment – not just several tasks only partially completed. Create a schedule and stick to it and you will be more efficient.

Being efficient sure makes your life easier!  You can get more done in less time–just think what you could do with “extra” time!  As Stephen Covey reminds us, “If the ladder is not learning against the right wall, every step we take just gets us to the wrong place faster.”  Speaking of that, if you would like to climb up the ladder to the top rung, come join us at The Six Figure Mentors.  We’ll teach you how to become much more efficient in your online marketing business and take it beyond Point A and Point B to Point Z.