Life-Changing Connections

Connecting with customers is what keeps your business connected with success.  Instead of racing from one interaction to the next, when we focus on the person in our view and do something to make a difference, we make these contacts life-changing.

How so? By following the steps below, you’ll not only create these moments for your customers, but you’ll benefit from that connection, too. Let’s see what needs to be done.

Get Personal

Maybe you were told in your younger years to mind your own business. That’s often polite, and with some people, it might be best to do so. When it’s one of your potential customers, though, you want to connect, you want to show interest, you want to make a difference.

Before you make your sales pitch, get to know the person. Find a shared connection you have. By initially discovering what you have in common, you’ll find more and more of those points of interest. Perhaps you’ll find out that you both went to the same high school. Maybe you’ll realize that you have friends in common. Keep looking for a connection.

Get Creative

Use the right side of your brain and allow yourself to think of all sorts of ideas – even those that probably won’t work.  When you open the floodgates like that, eventually the right idea will come along.

You’ll have more fun thinking – that’s for sure.  Unrestrained, pure thought flow – tap into your creative side. Make buying your service or product FUN for your customers to do. A local floral shop was having a holiday sale.

Customers chose a dum-dum lollipop and the bottom of the stick had a color which related to a certain percentage. Everyone was a winner – even the lowest discount was 15% – making it seem like such a bargain to buy that glittering necklace or that sunshiny daisy bouquet.

Get Positive

Too often life brings bad news our way.  When something happens suddenly, we feel sad and alone, distraught and overwhelmed.  When you learn that one of your customers is having a very blue moment, do something about it. Something simple.

Something caring. Send a card – a handwritten note – or an animated Ecard, a reminder that the person is not alone – that you are thinking of him or her.  If the person is local, a cup of coffee or tea can be of comfort.

Let the person talk and respond with a gentle touch or a reassuring smile. Those moments make a such a difference to those in grief.

Get Ready

Make what is ordinary become extraordinary.  Get ready to celebrate! Ask customers for their birthdays – and on that day, send them a little something. Use the tools we have at Six Figure Mentors, and send them a quick celebratory email – maybe with a poem you’ve crafted for them or a link to a fun animated E-card.

If you’ve got much of a singing voice, turn it into a melodious telegram. When you go out on a line like that to celebrate with a customer, that’s something that is not soon forgotten!  Making a big deal about someone becomes a big deal to him or her.

Get Quiet

Another way people can feel connected to you is if you let them discover things on their own.  Instead of telling others everything you know, give the person a hint about how to discover something about your product or business.

Ask questions. Encourage customers to think of how they could benefit with a purchase. Don’t tell them what you know – find out what they think.  Guide them so that they can have their own aha! moments, instead of finding out about one of yours.

Connections can be made – and you can be part of life-changing moments.  By taking these steps to change the lives of others, your customers won’t be the only ones having life-changing moments – you will be, too.

By letting your customers know you care, you are making the most of that connection. Want to get connected? Here’s how. Come join Six Figure Mentors (SFM) as the way to bridge the gaps between you and others, making those connections, creating your sales campaigns.

Stay in the Know

Do you want your team to perform at its best?  Here’s how:  Let Them Know. That’s right. Unlike these monkeys, team members need to be aware of the resources, the tools, and the knowledge available.  By making certain that information is available for those who need it, your team will work much more efficiently and effectively. Let’s find out more.

Who Needs Knowledge Management?

Your team will thrive when everyone has access to the knowledge base.  Information needs to be gathered and organized and easily shared, connecting those with valuable knowledge with those who are seeking it.  Being able to tap into what has been done before or the details of what is up ahead will spark innovation and collaboration. That formula will increase your team’s productivity.

What Types of Knowledge?

Any team needs access to knowledge in two forms:  Explicit and Tacit. Explicit knowledge is easy to understand because the details are spelled out and documented.  Most can share and receive this type of information, so the challenge here is compiling it. Tacit knowledge, on the other hand, is based on experience and intuition, and that’s not so easily translated or transferred.  Cultural beliefs, values, and attitudes can be shared in onboarding documents for new team members, mentoring programs, weekly meetings, and software and tools that facilitate collaboration. Team members must be privy to both explicit and tacit knowledge.

Where Do We Start?

Take these four steps to begin the process.  First, capture knowledge – save data, how-to-guides, and memos.  Second, improve knowledge access, letting others know where information can be found.  Third, enhance the knowledge environment, encouraging others to dig in, sort, and discover.  Fourth, manage knowledge as an asset, taking care to keep information confidential and valued.

How Do We Begin?

Some may be reluctant to share what they know.  Others may be resistant to change. If a culture of collaboration is encouraged, though, some of that will go away.  Identify those in the know. Showcase the experts in your midst so others will seek them out when they want to know more.  Focus on what is important, information that is meaningful. Otherwise, the goal of knowledge management will get murky, and team members may feel overwhelmed.  Dabble around and discover which tools will help you with this process. If a tool is not working, try another one.

Why Should We Bother?  

No one likes to be left out in the cold.  Team members want to know how decisions are made and feel as though they truly are an integral part of the team.  By keeping everyone in the know, you encourage growth and innovation. The combination of information may lead to greater insights and aha! moments, discoveries and innovations. When people on separate teams compare notes, processes may become smoother and more efficient.  When everyone knows more about how and why, that promotes agreement about essential goals. Sharing information gets people working together, improving relationships.

You don’t want any team members with their hands over their ears, their eyes, or their mouths.  Each person on your team knows something of value, and when that knowledge is shared, the power of it is exponentialized.  Another way to empower your team and benefit your business is to use the tools and resources available at Six Figure Mentors.   After all, we’re here to help you stay in the know.

Draining Your Brain

After a heavy lunch, how do you feel?  Sluggish and unmotivated? Are you looking to take a nap? Sometimes food, at least too much of it, will drain your brain.  What else saps your gray matter so that you can’t run at your level best? Let’s take a look at the main culprits.

Dining on Sugars and Fats

They may taste good and they certainly seem to be a mainstay in the average American diet, but they wreak their havoc to both your body and mind. Refined sugars and unsaturated fats will produce sugar spikes in your system, so that your energy stops and starts and takes you lower than when you began. How can you eat to avoid that? Dine on a diet based on proteins and complex carbohydrates.  A diet like that provides a feast for both body and mind with a steady supply of energy, helping to maintain optimum health and to reduce stress. Eat better and you will think better.

Losing Focus

Are your thoughts scattered?  Do you forget what you were trying to say? Having trouble solving a puzzle or winning a game?  It’s like flexing a muscle. Body strength comes from exercising, consistently and routinely.  Here and there, now and again – that sort of sporadic attention to fitness does not help that much.  The same thing goes for the brain. How do you practice? Games can enhance brain power – like Sudoku and Mexican Train, crossword puzzles or anacrostics.  These activities actually exercise your thinking, improving concentration, short term memory, and your ability to reason, and keep your brain in better shape.

Managing Stress

Sometimes it takes a day away or a longer vacation for us to realize how tense we are.  Stress is deadly, and when not managed, can cause all sorts of damage to your mind and your body. By managing your stress, your mind can be sharpened.  When stress is running your life, your mind will become weak and overloaded. How do you reduce stress? Sleep more. Exercise often. Drink water. Get a massage. Recharge your cerebral battery by taking a break from rigor and routine and keep you mentally refreshed.

Doing Passive Activities

Many people will while away their evenings on the couch, ears and eyes focused on a television screen.  Nothing is required. An occasional laugh. A moment of comprehension. Otherwise, it’s an activity where you can be in veg state.  Your brain can become lazy when it’s not more usefully used. How do you become more active? Read – books, magazines, newspapers, short stories.  Learn more and put it to good use. Do something different. Drive home another way. Meet a new person. Join an interest group – like hiking or cooking or reading. Sharpen your senses by removing one – for instance, listen to music with your eyes closed. Take charge of your brain and put it to good work and it will work better for you.

Your brain only weighs about three pounds but it runs the show.  Vital to the brain is oxygen, so be sure to take deep breaths when you’re feeling sluggish.  You’ve got 100 billion neurons that brain of yours. If you stretched out all of the blood vessels in the brain, those would reach a distance of 100,000 miles – and that’s four rotations around this earth of ours!  Keep your brain at optimal function by avoiding the things that compromise it. As for your business – use your smarts to keep it healthy and moving forward. Learn from us at Six Figure Mentors and benefit from the knowledge we have about e-commerce and online marketing.  That will certainly keep your gray matter charged up!

Meetings? Ho Hum!

We’ve all been to meetings like this.  Ho Hum!  Get moving!  I’ve got better things to do!  How much longer is this meeting going to go??? Take charge of the meetings you run – and make them run for you. The team here at Six Figure Mentors uses techniques to keep meetings brief, to the point, and action-based.  This helps us remain productive and efficient when building out new features for the Six Figure Mentors.  Here’s how.

Stick to the Agenda

Create an agenda with enough time for each item – but not too much time. Add the amount of time to the agenda to be spent for each item and stick to that.  If more time is needed, opt to reconvene at a later date. Too many meetings go on and on and on and get stuck on one item, either extending the meeting way past the plan or never getting to what else needs to be decided. A quick tally at the start of a meeting should reflect on the status of previous action items, asking for updates. At the end, a review of what needs to be done before the next meeting is essential. The agenda might be the most important part of keeping a meeting energized and successful.

Set the Rules

Sometimes a discussion gets impassioned and people around the table forget to mind their manners.  Others must have their say – and no one should be interrupted. If someone is taking too much time, instead of charging in, throwing the meeting off kilter, the one who called the meeting should politely ask the one talking to wrap things up so others can speak.  Also, participants should be asked not to use the word YOU. Instead, they should claim the word “I” and explain things from their vantage point without finger-pointing and surly sarcasm, character assassination, or vicious venom. Everyone around the table should be reminded that all goes better with smiles and pleasantness. After all, most discussion topics are not a matter of life or death.

Keep Careful Notes

Someone should be tasked to be the note taker.  What happens at meetings needs to be carefully written down, allowing us in the future to see what happened in the past.  What decisions were made?  What issues were unresolved?  What still needs to be done?  By whom  And how?  It’s a grueling task, but it must be done.  Perhaps this task needs to be done by someone who is not a decision-maker – someone who is not revved up and ready to speak – a faithful scribe.

Follow Up

A chief complaint about meetings is that nothing is done afterwards. People need to be charged to do what it takes and then report back at the next meeting.  A date should be provided so that these tasks are completed in good time. Then those who accomplish these tasks ought to be recognized and thanked when all is done well.  Gratitude has a way of influencing attitude.  By following up, those in attendance really feel as though meetings serve their purpose.

Meetings can be a super time suck. That’s why it is essential that we learn how to run meetings productively and efficiently.  We can actually carve out more time in our work days when we keep to a meeting schedule and move forward to get things done.  Now that we’ve taken the ho-hum out of meetings, want to put some zip and zest into your business endeavors?  Join us at Six Figure Mentors today and learn how to add the same spit and polish to your business ventures.

Any Resolutions?

There’s a well-worn tradition of making resolutions at midnight at the start of the new year.  Often those go by the wayside within days of their creation.

How did you do? Or perhaps you resolved to do several things for your business at the start of 2019. What changes would you like to make?Anything new?

Be Realistic

Most resolutions fall by the wayside because they are not practical. Perhaps people want instant change or maybe they want things that would never or could not ever happen.

It’s important to take a hard look at a goal you would like to achieve and create a timetable to celebrate the successes along the way. Instead of looking at the hoped-for end results, enjoy the process along the way.

As for your business, what realistic changes would you like to embrace for this year? Plan your strategy and pinpoint due dates for the tasks along the way.

Start Small

If a resolution involves too many details, there are just as many reasons for it to become derailed.  Instead of an overarching change, it’s better to focus on something reasonable that could be accomplished in a short time and then adding a follow-on goal to keep up the momentum.

Tackling a huge change a bit at a time works better because it’s easier to manage. Remember the psychology of an improvement: if it’s too easy, it goes unappreciated; if it’s too tough, it’s tempting to quit.

As for your business, often it’s more important to have small successes along the way rather than waiting and waiting and waiting for the end of a huge project. Sure, you can focus on that end goal, but section it off in smaller but related accomplishments.

Tell Others

When others know what you resolve to do, they may hold you to it. When you keep these promises secret only to yourself, you aren’t as accountable.  You might very well let yourself off the hook.

Talking to others also opens up your mind to other options, other ways to get to the finish line.

As for your business, talking around the table about a topic or an issue will borrow from others’ perspectives and provide you different insights based on their experience and expertise.

Ask for Help

When reaching that goal becomes too much of a challenge for you, it is so tempting to let go of the plan.

That’s why so many resolutions are not resolved! People give up. They shrug their shoulders. They decide why they didn’t want to do it anyway.  Instead, ask for help. If there’s someone who has already met that goal, find out the how and why of it.

As for your business, join a club or organization that focuses on improvement, on management, on success. For instance, if you will need to talk to others and make presentations, consider learning more about public speaking at a local Toastmasters Club. Or meet some of the community’s leaders by joining a civic or social organization and asking questions of the people you meet.

It’s not too late to make resolutions for improvement for yourself or for your business this year.  We are certainly here to help you at Six Figure Mentors.

So much of a part of business success is communication – with current customers and those who will follow them – and we can help you with that and more!

Where are my Customers?

As an independent business owner, one of your key interests is finding and keeping customers.  Successful businesses may proclaim that product-based strategies work the best; others tote customer-based strategies.  Let’s take a look at customers and figure out how a focus on them can bring more of them to you.

Identify your Customers

Think about the product or service you are promoting and determine who would make the best use of it.  What does that customer look like? Is it a he or a she–old or young–active or sedentary? Describe your target customer in as many words as possible, because those descriptors will become key when you are creating your marketing campaign.

Build a Profile

Using the description that you have created of your target customer, now you need to focus not only on WHO your customers are but WHAT they want and WHY.  Create a new list of the attributes of your product or service, described in as much detail as you did for your potential customers. What we want to find here is a way to match the two–the target customer with your product or service.  This will help you determine how to reach and engage those customers. You will need to figure out how the features of what you are promoting are tailored to these new potential customers. That match makes your customers like any other asset your business has–providing returns over time all because of the marketing investment you are making to attract them.

Now Let’s Strategize

You now have some fresh data–about your customers and about the features of your product or service.  It’s now time to apply the 4 P’s of marketing:  Product, Price, Place, and Promotion–and create those links between them. Look at your product and determine a fair price for it. You might want to drop the price for a promotion to encourage more sales.  You might want to have a contest to give an extra gift to the first 10 or 20 customers who purchase an item on one certain day or during a weekend. Allow yourself creative ways to connect customer and price. As for the place, how are you going to sell?  In person? Online? Now figure out how to reach out to have them come to you. Will you advertise locally with a flyer or an advertisement on Craigslist or Nextdoor?

A business cannot run without a faithful base of customers, but initially that base must be built.  Focus on your customers and figure out the best way to reach out to them, so they identify with you and your product or service and purchase them and then tell others.  Want to learn more about how to reach customers?  Join us at Six Figure Mentors and see how!

How Do I Keep Customers?

Once you’ve got customers – whether you’ve got 2 or 202 – what steps need to be taken in order to keep those customers onboard?  You want to keep your customers interested in your product or service, and more ideally – tell others about your business. There are strategies out there, so let’s look at some of them now.  Adopt one or more to put to work to make your business stronger and more profitable.

Take a Look at Your Records

Here’s the essence of customer retention: it takes less time and money to encourage your current customers to purchase more than it is to get a new crop of customers.First, view the numbers.  How many of your customers have purchased in the past month?  Three months? Six months? Year? Look at patterns. Look at repeat sales.  How many of them keep coming back? It’s important to make this assessment to see how many of your customers are just one-shot deals or ones who have returned to buy more.

Get Cozy with Your Customers

Encourage conversation – whether it is face-to-face or online.  What do your customers like about your product or service? How do they use what you offer?  Customers become loyal to your brand when they feel connected to you and your business. Keep things fun and casual, letting customers know that YOU care.  When they sense that, they’ll keep coming back. In this electronic world of ours, sometimes people are lonely and miss the personal care and contact of businesses from yesteryear where customers were on a first-name business.  Tap into that and show them that you are there for them.

Provide a Before and After

Customers will often purchase because of hope.  They know their status quo and they hope to do better than that.  They often will base a purchase on results – how the product or service will make a difference to them and make CHANGES to them, for them, and in their lives.  Most people aren’t completely satisfied with who they are, where they are, or what they are doing – and by showing them what a difference your business will make for them, their interest is piqued.  Ask your customers for testimonials – and with pictures, better yet. Seeing is believing – and these will encourage current customers to take full advantage of what you offer.

Use Words that Work

Certain words work their magic when it comes to purchases.  How many people will buy 2 or 3 of something to save some money instead of just buying the 1 they need?  A sale – that word entices- free also stimulates interest.  The words new and instantly also appeal to the emotion and the logic of purchasing.  How can you encourage your current customers to purchase more?  They like promotions and seasonal sales and coupons.  Give them teasers.  Make it fun for them to visit your site or your website to buy things for themselves and others.

Create Excitement

Think of what changes have been made lately to your products or services  Make a big deal about those. Let customers know that you’ve heard their requests and tell them what has been changed and why.  Capture the momentum of newness! Show them how the latest features will make a difference to them. If you’ve got a new product, get your customers involved. Have a contest.  Have a few customers test new products and post reviews online. Get them involved and they won’t want to leave or let go.

A business will struggle with success if it is fueled just by new customers.  If your customers seem to come and go, adopt one of these strategies to revitalize interest in your product and service to keep your customers loyal and current.  Want an easy way to keep in touch with them? Send your customers direct news about your business right to their inbox. Join us at  Six Figure Mentors and see how!

Maintaining Success

There’s no feeling like winning the game!  How do you get there? First you want to set yourself up for success from the very beginning and then focus on maintaining that success. How do you do that?  Some will tell you that you try and you try and you keep on trying. Let’s find out more.

When No One is Watching…

Work hard. It’s essential that you are not working for the approval of others.  Instead, develop your own sense of pride in your efforts and accomplishments. Be pleased with yourself.  Do a victory jig when you get a task completed, when you successfully move on to the next tier. Do your best – always.  Don’t just work hard when someone is watching!

Do What Fits….

Get to know yourself and figure out what makes you tick.  Why do you want to succeed? What is your passion? You don’t need to make sweeping changes, but instead consider the small steps you can take.  Sometimes it’s the little things that make all the difference. Play with an idea. Look in all the rabbit holes. Figure things out. Try different things.

Always in Progress…

Keep another hill in view and stay on your journey to a goal.  Often people stop short and they never push their success to the next level.  They don’t realize that the success they know now could be so much greater if they kept learning, kept trying, kept changing.  Find out how others in the same field are doing. Complete training or take classes to keep in the know.

Focus on Quality…

Be sure not to become complacent.  If you have more customers this year than last year, resist being satisfied.  Do more to keep those customers close by – and figure out how to encourage more to come on board.  Go beyond their expectations. Do more than your competitors do. Stay in the Winner’s Circle.

Reflect on what inspirational speaker Jack Canfield tells his audiences:  “Successful people maintain a positive focus in life no matter what is going on around them. They stay focused on their past successes rather than their past failures, and on the next action steps they need to take to get them closer to the fulfillment of their goals rather than all the other distractions that life presents to them.”

Uphold your positive focus, keep moving forward, and use tools and resources that will help you maintain your success available at Six Figure Mentors.   After all, we are on the sidelines, cheering you on.

Getting Started with Advertising

First things first.  Before you launch a paid online advertising campaign, you need to balance your bike and design a landing page.  The best kind will convert potential customers into solid clients by encouraging them to purchase your product or service and then to become loyal, long-term clients.  Let’s take a look at how to do that by taking full advantage of Kissmetrics’ C.O.N.V.E.R.T.S. formula.

C for Clear Call to Action (CTA)

You need to be clear about what you would like visitors to your website to do and that should be the focus of your landing page.  What will encourage them to click on the button to learn more? The product or service must be something they need and also something they want.  Generally your visitors will be searching for something when cruising around on the Internet. Be clear about what you offer so that they can make the decision quickly about whether they want to learn more or they want to look elsewhere.

O for Offer

Customers are always looking for a way to save money, how to get more for less – so your landing page should offer them a special coupon or trial or free estimate or book.  That way, they can sample what you offer and see if they are interested in more. All they need to get one of these is by clicking on a link on the landing page that will take them to a form to complete, providing their contact information and more.  Not that we are talking about fishing here, but to run a successful marketing campaign, you often have to lure your potential customers to become paying customers.

N for Narrow Focus

When too much information is provided on a landing page, too many choices, customers have too many choices to make – causing them to slow the flow.  They may even be inclined to say, “No” without even looking for more. You don’t want them spending too much time trying to make a decision about which and what and why.  When you focus on one campaign on your landing page, you are making the decision much easier for your visitors – it’ll either be yes or no. That’s why it is important to keep it simple.

V for Very Important Attributes

Your potential customers don’t know your products as well as you do.  Why would anyone want to buy your brand or use your service over any other one out there?  What are the attributes about your product or service that are exemplary? Focus on those. Let the folks who see your landing page know what it is you are selling and why it has great value for them.  Put yourself in their shoes to figure out which features you should emphasize.

E for Effective Headline

The headline on your landing page should not keep them guessing.  People are more impatient now than they used to be because we all have that impending sense that we are running out of time.  We must hurry-scurry-and-worry about this and that. By hooking the customer with an intriguing headline, one that tells them about the how and why of your product, that will extend their stay on your website.  With an effective headline, you get them to read more – and that’s what you want.

R for Resolution-Savvy Layout

Not all devices have the same screen dimensions.  Because of that, make sure that the essential information is at the center top of the screen.  That is the text or graphic that will catch their eye and cause them to linger. People are using smartphones and tablets more than ever to cruise around the Internet.  Because of that, be mindful that your landing page will be available in several formats – not just in the one where you created the landing page.

T for Tidy Visuals

The landing page should not be a quilt of numerous photographs and other visuals.  Use a simple, applicable one that your potential customers will learn to associate with your product or service.  The best strategy for placement is to have the visual to the right of the headline. Use an eye-catching graphic of a high quality and universal appeal.

S for Social Proof

Customers want to know what others think.  How have others reacted to your product or service?  Invite some of your loyal clients to write reviews that you can feature on your website. Indicate on your website how many people use your product or service once the number is impressive.  Encourage clients to provide reviews by clicking on a link on your site. Customers are often influenced by other customers – and they depend on them to convince them to purchase, perhaps even more than the product or service sells itself.  People talk, and potential customers listen.

By using the Kissmetrics’ C.O.N.V.E.R.T.S. formula, your landing page will have a much better success rate converting visitors to your landing page to linger longer and to become your customers.  Let us help you create landing pages that convert. Join us at Six Figure Mentors and see what we have that will help you grow your business.  We’re here to help you with the marketing of your business and convert visitors to your website into paying customers.

Happy Humans

An essential part of advertising is focusing on the benefits your potential customers will have when they purchase your product or service.  We want each of them to be happy humans! How can you do that? They need to have a strong sense of how their purchase will benefit them. Let’s look at the four types of customer benefits so that you can emphasize those in your advertising campaigns.

Core Benefits

Focus on why your customers buy your product or service. What is it they need?  What are the main features of your product or service that make people buy it? That is the main functional benefit of your business – the core benefit for your customers.  Often this is enough for the sale.

Expected Benefits

What is the unstated reason that your customers buy your brand name?  Because of that, what is the implied benefit of the purchase? For instance, if you sell Rolex watches, they are going to expect the stellar qualities that such an expensive watch brings.  What do your customers expect from your product or service? It might take these expectations to make the sale.

Augmented Benefits

What extra benefits are there that your customers don’t always know about before their purchase?  Perhaps they discover that yours turns out to be the best of its kind that they’ve experienced. Maybe they didn’t realize how much it retains its value, well beyond their initial impression. These benefits are a pleasant surprise for your customers and may generate excitement after the purchase.  Because of this, your customers focus on these after the purchase and may bring on new customers for you because of them.

Potential Benefits

Your customers have an imagined expectation of what using your product or service may bring for them.  Perhaps they think that it will bring them a perceived sense of status. Maybe they think they’ll look better or feel better or even be better once they try your product or service.  These benefits may not be real or actual, but if your customer feels as though these might be the case, then that might make the sale. Some customers base their purchase solely on these benefits.

As you can see, there are four different approaches to what makes customers happy humans.  Ponder what previous customers have praised about your product or service. Determine which type of benefit those comments show and emphasize that in your advertising campaign.  Want to get the word out there to your potential customers? Join us at Six Figure Mentors to benefit your business.  We’re here to help you implement systems and tools that are already proven to work and scale your business!

Lars Deshayes